Lot Wizard pricing, explained — what each plan actually costs in 2026

Lot Wizard is one of the long-running DMS names for independent used-car lots, and unlike a lot of dealer software it actually publishes its prices. That makes it easier to compare than most, as long as you read the whole page: the number you see first is the DMS on its own, and the website, the feeds, and a few per-deal extras sit further down. It's also worth holding the whole page up against what a flat-price system includes.

Prices below are exactly as listed on Lot Wizard's pricing page on October 7, 2026. Vendors change prices; confirm your current quote with Lot Wizard. Also, full disclosure: I run a used-car lot and built DealerVLO, a competing DMS, so read my comparison sections with that in mind.

The short answer

Lot Wizard Pro, the DMS on its own, runs $99 to $299 a month depending on how many users you need. If you want a dealer website and advertising feeds with it, the packages run $209 to $409 a month. There's also Lot Wizard Lite, with no monthly fee and $20 per deal, and a 15-day free trial.

For comparison, DealerVLO is $29 a month flat for the whole system: unlimited users, the dealer website and listing feeds, e-signatures, your state's title and registration forms filled from every deal with no form credits, per-car costs and margins, buy-here-pay-here tracking, and a P&L.

Lot Wizard list prices as of October 7, 2026: the Pro DMS runs $99 to $299 a month, packages with a website and advertising feeds run $209 to $409 a month, and Lot Wizard Lite charges $20 per deal

Lot Wizard Pro plans (the DMS on its own)

The Pro plans are priced by users, installs, and database size. All four list toll-free support.

The thing to notice is that price climbs with headcount. A one-person lot fits Solo; the moment a second person needs their own login, you're on Partner; hire a few more and you're on Business. If you're planning to grow, price the plan you'll be on in a year, not the one you'd start on. We covered why that matters in flat-fee versus per-user dealer software.

DealerVLO doesn't price by headcount: $29 a month covers every user, so adding a salesperson or an office manager doesn't change the bill, and it runs in a browser on any computer, tablet, or phone.

The website-and-feeds packages

If you want a dealer website and advertising feeds to the listing sites, Lot Wizard sells them as packages on top of the matching Pro plan:

Do the subtraction and every tier works out the same: the package is $110 a month more than the DMS-only plan ($209 − $99, $239 − $129, and so on). Our breakdown of what a dealer website costs helps with that comparison.

In DealerVLO, the website and the listing feeds aren't an add-on. They're part of the $29: your inventory posts to your own dealer site automatically, and daily feeds to CarGurus, Cars.com, Autotrader, and Carfax.com once you enroll with each (those sites still charge their own fees).

The extras: form credits and Lot Wizard Lite

Two things live below the plan tables, and both are worth reading.

PDF form credits. Lot Wizard says most forms it prints are included in the subscription, but some Reynolds & Reynolds LAW 553 PDF documents carry an extra cost, sold as credits:

• 20 deals for $70 ($3.50 each)
• 50 deals for $170 ($3.40 each)
• 100 deals for $330 ($3.30 each)

Whether this touches you depends on which documents your deals use, so ask before you sign. If it does, the math is simple: 20 deals a month at $3.50 adds $70 a month.

Lot Wizard Lite. If you don't want a monthly fee at all, Lite charges $20 per deal instead. Against the $99 Solo plan, that's cheaper only at very low volume: four deals a month is $80, five is $100. Past about five deals a month, the monthly plan wins.

Lot Wizard's page also notes that additional charges may apply for new-car and RV dealerships.

The same job on both systems

Start from what an independent lot needs and see where each piece lands:

So for a typical small lot with two or three people, a website, and feeds, the realistic comparison is the Partner Package at $239 a month against DealerVLO at $29: $2,868 a year against $348.

What a small lot actually pays

Here's the list price over a year for a few common setups, straight from the numbers above:

• One person, DMS only (Solo): $99 × 12 = $1,188 a year.
• One person with a website and feeds (Solo Package): $209 × 12 = $2,508 a year.
• Two or three people with a website and feeds (Partner Package): $239 × 12 = $2,868 a year.
• DealerVLO, any number of people, with a website and feeds: $29 × 12 = $348 a year.

Add form credits if your documents need them, and any setup or training fees, which Lot Wizard's pricing page doesn't list.

Yearly cost at list price: Lot Wizard Partner Package $2,868, Lot Wizard Solo Package $2,508, and DealerVLO $348 for unlimited users with a website and feeds

What $29 a month gets you in DealerVLO

I built DealerVLO to run my own lot in Tewksbury, Massachusetts, and it still does. It's one system for the whole used-car operation, on one flat plan:

• Deals: a deal jacket that computes the totals, trade equity, payment, and front-end and F&I gross as you type, plus a compliance checklist for each deal.
• Paperwork: the FTC Buyers Guide and your state's title and registration paperwork, for all 50 states, filled straight from the deal, with e-signatures built in. Upload any fillable PDF of your own and DealerVLO fills that from the deal too.
• Inventory: paste a VIN and the car builds itself; photos with an optional AI enhance; reconditioning costs tracked line by line so every car shows its real all-in cost and margin; days on the lot, with an aging flag at 60 days.
• Pricing: an AI price suggestion on each car, with a range from live comparable listings and a target price for selling in about 30 days.
• Website and leads: a dealer website that updates itself from your inventory, listing feeds to CarGurus, Cars.com, Autotrader, and Carfax.com (plus a Facebook catalog feed for Meta's paid vehicle ads), a lead inbox that records where each lead came from, a payment estimator on every priced car, and a Financing page with an optional online credit application that never asks for a Social Security number.
• Money: buy-here-pay-here payment tracking with a collections view, a sales report with front- and back-end gross, a salesperson leaderboard, an inventory aging report, and a P&L that takes your gross profit and subtracts your real overhead.

All of it is $29 a month for unlimited users, with no setup fee and no contract, and nothing to install.

Questions to ask before you sign

The pricing page answers a lot, but not everything. These are the questions I'd want answered in writing:

Questions to ask before signing with Lot Wizard: which plan fits your users and computers, setup or data-conversion fees, which documents need paid form credits, contract length, which marketplaces the feeds cover, and whether new-car or RV charges apply

Where DealerVLO is the better fit

• You have more than one person, or plan to. DealerVLO stays $29 for everyone; Lot Wizard moves you to Partner or Business.
• You want the website and feeds without a package. They're included in the $29, not $110 a month extra.
• You want your state's paperwork with no form credits. Title and registration paperwork for all 50 states fills from the deal, with e-signatures.
• You want to work from anywhere. DealerVLO runs in a browser; nothing to install on each computer.
• You price for turn. Per-car reconditioning costs, true margins, days on the lot, and a live-comps price suggestion on every car.

Where Lot Wizard is the better fit

To be fair to them, here's where Lot Wizard can still make more sense:

• You already know it. If your team works fast in Lot Wizard, a switch has a real retraining cost (our switching-from-Lot-Wizard guide covers what moves over).
• You close only a handful of deals a month. Lite's $20-per-deal model has no monthly fee. DealerVLO has no pay-per-deal option.
• BHPH servicing is the core of your business. Compare the depth of each system's buy-here-pay-here tools carefully rather than going on price.

Lot Wizard vs. DealerVLO, side by side

The DealerVLO trial is 14 days, and you're not charged until it ends. For the side-by-side on features, see DealerVLO vs. Lot Wizard, and for how other vendors price, DealerCenter pricing, explained, Frazer pricing, explained, and Desk2Deal pricing, explained.

Frequently asked questions

How much does Lot Wizard cost?

Lot Wizard Pro, the DMS on its own, is $99 a month for one user (Solo), $129 for up to three users (Partner), $199 for four to eight (Business), and $299 for eight or more (Enterprise); packages that add a dealer website and advertising feeds are $209, $239, $309, and $409 a month. Lot Wizard Lite has no monthly fee and charges $20 per deal. Those prices are as listed on Lot Wizard's pricing page on October 7, 2026. DealerVLO, a competing DMS, is $29 a month flat for unlimited users, with the dealer website, listing feeds, e-signatures, and state title and registration paperwork for all 50 states included.

Does Lot Wizard include a dealer website?

Only in the packages. The Pro plans are the DMS on its own. The Solo, Partner, Business, and Enterprise Packages add a website and advertising feeds, and at every tier the package costs $110 a month more than the DMS-only plan.

Does Lot Wizard charge per deal?

For most deals, no: Lot Wizard says most forms it prints are included in the subscription. Some Reynolds & Reynolds LAW 553 PDF documents need form credits, sold as 20 deals for $70, 50 for $170, or 100 for $330, which works out to $3.30 to $3.50 per deal. Lot Wizard Lite is the other exception: no monthly fee, $20 per deal.

Is there a Lot Wizard free trial?

Yes. Lot Wizard offers a 15-day free trial.

What does DealerVLO include for $29 a month?

A full dealer management system on one plan: unlimited users and any inventory size; a deal jacket with live deal math; the FTC Buyers Guide and state title and registration paperwork for all 50 states filled from each deal, with no form credits; e-signatures; inventory with VIN decoding, per-car reconditioning costs, and aging; an AI price suggestion from live comparable listings; a dealer website with listing feeds to CarGurus, Cars.com, Autotrader, and Carfax.com (plus a Facebook catalog feed for Meta's paid vehicle ads); buy-here-pay-here tracking; and sales, aging, and profit-and-loss reports. It runs in a browser, with no setup fee and no contract.

How does Lot Wizard pricing compare with DealerVLO?

DealerVLO is $29 a month, flat, for unlimited users, with the dealer website, listing feeds, e-signatures, and state title forms included. Lot Wizard's package with a website and feeds starts at $209 a month for one user. I built DealerVLO, so weigh that comparison accordingly, and check both vendors' current pricing.

Bottom line

Lot Wizard is refreshingly upfront about pricing: $99 to $299 a month for the DMS by headcount, $110 a month more for the website and feeds, a few per-deal form credits on some documents, and a pay-per-deal Lite option for very small lots. Price the plan you'll need as you grow, not the one you start on, and get the setup and contract terms in writing.

For a typical small lot, the honest comparison is the Partner Package at $239 a month against DealerVLO at $29, with every user, the website, feeds, e-signatures, and your state's forms included. Start a free DealerVLO trial and run a real deal through it.