You just got your license. Before the first sale you need one system that can write a deal and print every document it needs. Here's what that system has to do, the options independent dealers actually choose between, and what to skip until you're selling.
Short answer: you need a dealer management system (DMS). It holds your inventory, does the deal math, and prints the buyer's order, FTC Buyers Guide, odometer disclosure and your state's title paperwork from one entry. Independents usually choose between DealerVLO, Frazer, DealerCenter, Lot Wizard and Wayne Reaves. DealerVLO runs in a browser for a flat $29/month with paperwork for all 50 states, BHPH and a website included.
Four things — and they can all live in one system instead of four separate bills:
The system of record for your cars and sales — VIN-decode inventory, a deal jacket that does the tax and payment math, and the documents each sale needs.
The DMV paperwork, filled from the deal — the part a new dealer most often underestimates, and where mistakes cost you time and re-dos.
Somewhere for customers and website inquiries to land so nothing slips. You don't need an enterprise CRM on day one — you need one place that captures leads.
Buyers check you out online before they drive over. A public inventory site that stays in sync with your lot covers this without a separate web project.
This is the test for any system you look at. Enter the buyer, the car and the numbers once, and it should produce all of this without retyping:
The agreed price, trade, fees, taxes and totals, from the deal math.
Federal, on every used car you offer for sale. It should print from the car, before there's a deal, so it can hang in the window.
The mileage statement the buyer signs.
The application your DMV needs to put the car in the buyer's name.
A retail installment contract, or the note and payment schedule on a buy-here-pay-here deal.
In DealerVLO, all of these come from the deal jacket. State paperwork covers all 50 states: the official state PDF filled in where the state publishes one, and a print-ready worksheet of the deal's values where the state issues its form through a portal or as controlled paper. Documents can be e-signed in person or by an emailed link. The full list of what belongs in the file is in the deal jacket checklist.
Every one of these is something a vendor will happily sell a new dealer. Get the core operating system right first and add specialized tools only when volume justifies them:
Every one of these can run a deal and print the paperwork. They differ in how they run, how the price is built, and what's included. Competitor prices change, so each name links to a breakdown of its current pricing.
| DMS | How it runs | What a new dealer should know |
|---|---|---|
| DealerVLO | In a web browser. $29/month flat, website included | Deals, 50-state paperwork, BHPH, a website and leads in one system, selling the same day. The newest vendor here, and it doesn't send credit applications to lenders. |
| Frazer | Windows desktop; a hosted plan for access from anywhere | The long-standing forms workhorse, with BHPH and accounting included and on-site installation and training in most states. A dealer website isn't in its plans. |
| DealerCenter | Cloud DMS with add-on modules | Lender connections (RouteOne, Dealertrack, CUDL) matter if you'll arrange bank financing from day one. Website, feeds, BHPH and accounting are priced as separate modules. |
| Lot Wizard Pro | DMS with a website and ad feeds in the Pro tier | A familiar small-lot name. Reviewers note a dated look and that many visible options are paid add-ons. |
| Wayne Reaves | BHPH-first DMS | Worth a look if you'll carry your own paper from the start. Price the website and add-ons into the total. |
Want prices side by side? The full DMS comparison lists each vendor's published price and what it includes. Whichever you pick, ask for a real trial before a sales call, and make sure you can export your inventory and customers if you leave.
You're starting fresh — no old system to export from or re-key. Paste your first VIN and the vehicle builds itself from NHTSA data.
Sign up for the free trial and you're in — no implementation project, no training calls, no install. Add a car, write a deal, print the paperwork.
$29/month covers the DMS, all-50-states paperwork, CRM, BHPH, reporting, and a website — add your whole team without the bill going up.
Federal documents and your state's title and registration paperwork print filled from the deal you already entered — exactly what a new dealer can least afford to get wrong.

New to the business? Read how to start a used-car dealership, what it costs to open a lot, and run your numbers on the break-even calculator.
Inventory, deals, 50-state paperwork, a website, and CRM — flat $29/mo, unlimited users, selling the same day. $29/month, free to try — cancel any time.
A dealer management system (DMS). It holds your inventory, does the deal math, and prints the deal's documents from one entry: the buyer's order or bill of sale, the FTC Buyers Guide, the federal odometer disclosure, your state's title and registration paperwork, and the finance contract if you carry or arrange the note. The options independents usually choose between include DealerVLO, Frazer, DealerCenter, Lot Wizard and Wayne Reaves. They differ mainly in how they run (browser or Windows desktop), whether the price is flat or built from modules, and whether a website is included. DealerVLO runs in a browser for $29/month flat, with all-50-states paperwork, BHPH and a website included.
On day one you need four things, and they can all live in one system: a DMS to manage inventory and process deals, your state's title and registration paperwork generated from those deals, a basic CRM and lead inbox so customers and website inquiries don't slip, and a simple public website on your own domain. You do not need an enterprise CRM, an AI pricing tool, or per-transaction add-ons yet. DealerVLO bundles the DMS, all-50-states paperwork, CRM, and a website into a flat $29/month with unlimited users, which is why new dealers use it as their whole starting stack instead of assembling several tools.
Keep it to one all-in system and skip the add-ons until you actually need them. A flat-rate DMS that includes paperwork, CRM, and a website — like DealerVLO at $29/month — covers the whole operation without per-user or per-module fees, so you're not stacking a $99 DMS on top of a website package on top of an e-sign tool. Pair it with vehicle-history reports (Carfax/AutoCheck) as needed, your phone for photos, and the marketplaces that actually produce leads in your area.
A spreadsheet can track a handful of cars, but it can't produce your state's title and registration forms, run the tax and payment math on a deal, hold customer records, or publish your inventory to a website — and re-typing the same buyer and vehicle data into multiple documents is exactly where new dealers lose time and make mistakes. A DMS is worth it from your first few sales because it enters the deal once and generates the paperwork, the record, and the listing from it. At $29/month flat, the cost is far less than the time a spreadsheet-and-hand-filled-forms workflow burns.
Resist the temptation to buy every dealer-tech product at once. As a brand-new lot you generally don't need an expensive standalone CRM, an AI sales or pricing tool, per-envelope e-signature software, multiple lead-management systems, a separate paid website package, or enterprise DMS software built for franchise stores. Get the core operating system right first — inventory, deals, paperwork, a website, and lead capture in one place — and add specialized tools only once volume justifies them. An all-in flat-rate DMS keeps you from over-buying on day one.
Aim to keep core software well under $100/month when you're starting out, and don't let a low headline price fool you — per-user seats, per-module add-ons, and setup fees are what turn a $99 DMS into a $300 stack. A flat all-in plan around $29/month (DealerVLO) covers the DMS, paperwork, CRM, and website with unlimited users and no setup fee, which is about as lean as a complete starting stack gets. Spend the money you save on inventory and advertising, not on software modules you don't need yet.
One system for the whole lot — $29/month, flat, unlimited users. Free for 14 days, cancel any time before the trial ends.
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