Built by a dealer, for dealers

Lot Wizard is fighting you every day. Your margin is paying for it.

Windows installs, dongles, paper jackets, re-typed forms — every minute of fight is a minute you're not closing. DealerVLO replaces all of it for $99/month.

14-day free trial · No credit card required · Cancel anytime

Inventory — 47 vehicles in stock
StockVehiclePriceStatus
A04212020 Honda Civic LX$18,900Available
A04192019 Toyota RAV4 XLE$24,500Available
A04152021 Subaru Outback$27,800Pending
A04112018 Ford F-150 XLT$26,400Available
A04082022 Mazda CX-5$28,200Available

Faster than Lot Wizard

Modern web UI works on any device — laptop, tablet, phone. No dongles, no Windows installs.

Your dealer website included

Every listing on the lot goes live on a public site at your own domain. Photos and prices sync in real time.

Paperwork that fills itself

Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure, and state forms — pre-populated from each deal.

Everything you need to run the lot

Built to replace Lot Wizard and the spreadsheet you've been using on the side.

Inventory with VIN auto-decode

Paste a VIN — year, make, model, trim, engine, transmission, drivetrain, and fuel type all fill in from the NHTSA database. Drag photos to reorder, click to set primary.

Customer CRM

Add customers from the deal screen or the CRM. Search by name, email, or phone. Driver's license numbers are encrypted at rest with AES-256-GCM.

Deal jacket with live totals

Cash or finance. Trade-in support (with auto-promotion to your inventory on completion). Sales tax with trade-in credit. Amortized monthly payment shown as you type.

Federal + state documents

Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure, plus Massachusetts RMV-1 and Damage Disclosure. More states coming. Every document is versioned and downloadable for audit.

Public dealer website

Auto-syncs from your inventory. Photo gallery, vehicle detail pages, filterable list, contact form that creates a lead. Bring your own domain when you're ready.

Lead inbox

Every contact-form submission lands here with status tracking (New → Contacted → Qualified → Converted). Notes per lead.

From signup to first sale in a day

No installs. No dongles. No training calls.

1

Sign up in under a minute

Email, password, dealership name. Your trial starts immediately — no credit card.

2

Add your inventory

Paste each VIN and let the form fill itself. Snap photos from your phone and upload — they're auto-resized and ready for your website.

3

Close deals and print forms

Pick a customer, pick a vehicle, enter the terms. Click to generate every document the sale needs. Your public site updates automatically.

Built by a dealer, not a software company
“I run a used-car lot in Massachusetts. The software I could buy was making the job harder — so I built the one I wanted. My own lot runs on DealerVLO every day: every deal, every form, every listing.”
Chris — founder of DealerVLO, owner of an independent dealership in Tewksbury, MA
Read why I built it

One plan, everything included

No upsells, no per-user fees. Cancel anytime.

Standard
$99/ dealership / month

Billed monthly. No setup fee, no annual contract.

14-day free trial, no credit card required to start.

  • Unlimited vehicles, customers, and deals
  • Photo storage with auto-thumbnails
  • Federal documents (Bill of Sale, Buyers Guide, Odometer Disclosure)
  • State forms (MA, TX, FL — more states coming)
  • Public dealer website with custom domain
  • Lead inbox from your website
  • Unlimited team members (Owner / Admin / Sales / F&I)
  • Encrypted PII storage
  • Email support
Start your free trial

Common questions

What is DealerVLO?+

DealerVLO is a modern, cloud-based dealer management system (DMS) and CRM built for independent used-car dealers. It combines inventory management with VIN auto-decode, a customer CRM, a deal jacket with live tax and payment math, federal and state title and registration forms (including the Massachusetts RMV-1), inventory syndication to marketplaces, and a public dealer website — all for $99 per month with a 14-day free trial and no credit card required to start.

How does the free trial work?+

Sign up with your email, choose a password, and start using everything in DealerVLO for 14 days. No credit card required to start. When the trial ends, add a payment method to keep going — your data stays put either way.

Can I import my inventory from Lot Wizard?+

Not as a one-click import yet — we're working on it. For now, the fastest way is to paste VINs into the Add Vehicle form, which auto-fills year/make/model/specs from NHTSA. A typical 30-vehicle lot takes about an hour to enter.

What about state-specific paperwork?+

Massachusetts RMV-1 and Damage Disclosure are built in today. We're adding states based on dealer demand — Pennsylvania, Ohio, Texas, and Florida are next on the roadmap. Federal forms (Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure) work in every state.

Can I use my own domain for the dealer website?+

Yes. Set up a CNAME at your DNS provider, enter the domain in Settings → Public website, and your inventory site is live at your URL. We handle the routing automatically.

Is my customer data secure?+

Yes. Passwords are hashed by Supabase Auth. Driver's license numbers are encrypted at rest with AES-256-GCM. Generated documents are stored in a private bucket with short-lived signed download URLs. We never share your data with third parties.

Can I export my data if I leave?+

Yes. Customer records, inventory, deals, and generated documents are all exportable. We'll never hold your data hostage.

Do the generated documents replace what my attorney or accountant produces?+

The federal and state documents we generate are functional templates built from the standard mandatory disclosures, populated with your deal data. Before relying on them for actual transactions, have a licensed attorney review the templates for the state(s) you operate in. Each generated PDF includes this disclaimer in the footer.

Stop fighting with old software.

Get a modern DMS, a public website, and the paperwork your sales need — for less than a tank of fuel a month.

14-day free trial · No credit card required