Car dealer CRM software that lives where your deals do
Every shopper in one list, a follow-up date on each one, and a morning email of who's due. When they're ready, one click turns the lead into a deal. It's built into DealerVLO for a flat $29/month, with unlimited users and no CRM module to add.
Know who to call today
The first reply to a lead usually happens. The third try a week later usually doesn't, because nothing reminds you. That's the job this does on a small lot: it keeps the next call from depending on your memory.
What the CRM does
Every lead in one list
Vehicle inquiries, contact forms, financing requests and credit applications from your dealer website land here with their source and the car they asked about. You get an email when one comes in.
Add phone and walk-in shoppers
Add lead takes a name, a phone or email, the car if there is one, where they came from, and when to follow up. It works for Facebook messages and listing-site leads too.
A follow-up date on every shopper
Type a date or tap Tomorrow, 3 days or 1 week. The Due view lists who's up, most overdue first, and the dashboard shows the count.
A morning email of who's due
On days something is due, the account owner gets one email listing those leads. Nothing to log in and check.
One click from lead to deal
Convert to deal creates the customer, or matches one by email, and opens a new deal with their car on it. The paperwork fills from there.
Add a shopper, pick a day, and let the morning email do the remembering. Built by a dealer who runs his own lot. $29/month, free to try — cancel any time.
Why keep the CRM in the DMS
A separate CRM is another login and another bill, and the customer still has to get into your deal somehow. Several DMS vendors also sell their CRM as a paid module, so the sticker price isn't the whole price. Here the lead, the customer and the deal are one system, and your state paperwork fills from the same record.
- One flat $29/month, CRM included
- Unlimited users, so nobody shares a login
- Customers export to CSV any time
- Runs in a browser, with nothing to install
What it doesn't do
This is a simple CRM for lots where one or two people work the leads. If you sell by text or run a BDC, you'll outgrow it, and it's better to know that now.
- No texting or calling from the system. The Text and Call buttons open your own phone.
- No automated follow-up, drip or campaign email to shoppers.
- No lead routing or assignment to salespeople.
- No automatic import from CarGurus, Cars.com or Autotrader. Those leads get typed in.
- No contact history. Each lead has one notes field and one next follow-up date.
Need more than this? See the best CRMs for car dealers, compared. Not sure you need one at all? Read what a car dealer CRM does and when a small lot needs one.
Car dealer CRM software FAQ
What is car dealer CRM software?
It's software that keeps one record for every shopper: who they are, where they came from, which car they want, and when to follow up next. Its job is to make sure nobody gets forgotten between the first inquiry and the sale. A DMS runs the car and the deal; a CRM works the shopper before it.
Is the CRM included in the price?
Yes. The simple CRM is part of the flat $29/month, along with inventory, deals, state paperwork and your dealer website. There's no CRM module and no per-user fee.
What happens when a follow-up is due?
The lead shows up in the Due view, most overdue first, and the dashboard counts it. On days something is due, the account owner gets one email listing those leads, up to 25. DealerVLO doesn't contact the shopper for you; it tells you who to contact.
Can I add leads that don't come from my website?
Yes. Add lead takes phone calls, walk-ins, Facebook messages, listing-site leads and anything else: a name, a phone or email, the car if there is one, the source, notes and a follow-up date.
Does it text customers?
No. The Text button opens the text app on your own phone, and the Call and Email buttons open your phone and email app. There's no store number, no texting from the system, and no campaigns.
Do CarGurus and Cars.com leads come in automatically?
No. Leads from your DealerVLO website come in automatically. Listing-site leads get typed in with Add lead.
Can my whole team use it?
Yes, users are unlimited at no extra cost, and everyone works from the same list. It doesn't assign leads to individual salespeople, and the daily follow-up email goes only to the account owner.
When should I buy a dedicated CRM instead?
When texting from a store number, automated sequences or lead routing are how you sell, or when someone's whole job is working leads. Our comparison of 11 dealer CRMs lays out who each one fits.
Stop keeping your follow-ups in your head
Add your open shoppers, give each one a date, and turn the next one into a deal. $29/month, flat. 14-day free trial, cancel any time.
Bond amounts, fees, and form rules change. Get a short email when your state does. No spam, unsubscribe anytime.