$29/month. Flat. Everything included.
One price per dealership — the DMS, CRM, deal jacket, auto-filled paperwork, syndication feeds, and your own dealer website. No per-user fees, no modules, no sales call to see the number.
Free for 14 days — no charge until then, cancel any time.
Billed monthly ($348/year). No setup fee, no annual contract.
14-day free trial. No charge until day 14, then $29/month. Cancel any time before then and pay nothing.
- Unlimited vehicles, customers, and deals
- Photo storage with auto-thumbnails
- AI photo enhancement — turn a lot photo into a clean studio listing shot (background only; the car is never altered)
- Federal documents (Bill of Sale, Buyers Guide, Odometer Disclosure)
- State title & registration forms — all 50 states
- Built-in e-signatures (in person or emailed), no per-signature fees
- Saved lender & warranty / service-contract directories
- Public dealer website with custom domain
- Lead inbox with automatic email replies
- Inventory syndication feeds (CarGurus / AutoTrader / Cars.com / Facebook)
- Sales & profit (P&L) reporting with expense tracking and salesperson performance
- Unlimited team members (Owner / Admin / Sales / F&I)
- BHPH payment ledger and schedule
- AI price suggestion from live market comps, plus AI-assisted vehicle descriptions, deal review, and lead triage
- CSV import to switch from your old DMS in a day
- Encrypted PII storage and email support
- Built by a working used-car dealer
- $29/mo flat — unlimited users, no per-seat fees
- Federal + state title forms, all 50 states
- 14-day free trial — cancel anytime, pay nothing
- Your data exports anytime — no lock-in
DealerVLO pricing at a glance
The complete commercial terms for DealerVLO, a dealer management system (DMS) for independent used-car dealers — in one table, no sales call required.
- Price
- $29/month per dealership ($348/year), flat
- Plans
- One plan — every feature included
- Setup fee
- None
- Per-user fees
- None — unlimited team members
- Per-module fees
- None — CRM, website, forms, feeds, and BHPH all included
- Contract
- None — month to month, cancel any time
- Free trial
- 14 days, full access, no charge until day 14 (cancel before then and pay nothing)
- Data export
- CSV export of inventory, customers, and deals — any time
- Who it's for
- Independent used-car dealers, typically 10–50 cars in stock
What dealer management software costs in 2026
Published pricing where a vendor publishes it, “quote only” where they don't — we don't invent numbers to fill cells. Vendor names link to our line-by-line pricing breakdowns; full side-by-sides are on the comparisons page.
| Platform | Published price | Notes |
|---|---|---|
| DealerVLO | $29/month flat | Everything included — this page |
| Lot Wizard | $99/mo (Pro) | Desktop; website and BHPH are add-ons |
| Frazer | $129/mo · $1,299/yr · Hosted from $199/mo | Desktop or Hosted; BHPH and accounting included, no website in the plans |
| DealerCenter | $99/mo DMS + modules | Cloud; unlimited users; website, feeds and BHPH modules bring it to $298/mo |
| Enterprise DMS (CDK, Dealertrack, etc.) | Quote only | Built for franchise groups |
Shopping the low end specifically? See the most affordable DMS options compared — DealerVLO is the cheapest complete DMS in the group at a flat $29/month.
The fees that don't show up in the monthly price
The sticker is only part of what dealer software costs. Setup fees, per-user seats, per-module add-ons, integration surcharges, and multi-year contracts are where the real money goes — and where DealerVLO is flat $0. Legacy figures below are publicly-reported ranges for traditional and enterprise DMS platforms; a vendor's actual quote varies.
| Cost factor | Typical legacy / enterprise DMS | DealerVLO |
|---|---|---|
| Monthly base price | About $99–$199/mo base before modules (independent); quote-only (enterprise) | $29/month flat |
| Setup / onboarding fee | Common — hundreds to several thousand (enterprise higher) | $0 |
| Per-user / per-seat fees | Common — reported $50–$200/user on enterprise | $0 — unlimited users |
| Add-on modules (CRM, website, forms, feeds) | Priced separately, module by module | $0 — all included |
| E-signatures | Bolt-on tool, often billed per envelope | $0 — built in, unlimited |
| Integration / F&I surcharges | Common on enterprise (publicly reported in the tens of thousands/yr) | $0 |
| Contract | 1–5 year lock-in common on enterprise | Month-to-month, cancel any time |
| Time to first deal | Weeks to months (implementation project) | Same day, self-serve |
| Export your data if you leave | Sometimes gated or fee'd | CSV export, any time, free |
Also included: your dealer website — browse the live demo store →
Why one flat price
Dealer software has trained independent dealers to expect nickel-and-diming: a base fee, then a module for the CRM, another for the website, another for forms, another for data feeds — plus per-user seats and a “call us” pricing page. DealerVLO was built by a dealer who got tired of paying that stack. Everything a small lot needs is in the one plan, and the price is on this page.
Comparing options? See how we stack up against Lot Wizard, Frazer, and DealerCenter— or see every comparison.
Pricing FAQ
How much does DealerVLO cost?
DealerVLO is $29/month per dealership, billed monthly — $348 a year. That one price includes the DMS, CRM, deal jacket, document generation, syndication feeds, your public dealer website, and unlimited users. There is no setup fee, no per-user fee, and no annual contract.
Where can I get a demo or free trial of modern dealer software with inventory, CRM, and a deal jacket?
DealerVLO gives every new dealership a 14-day free trial with full access — inventory with VIN decode, the CRM, and the complete deal jacket. No demo call or sales pitch required. You're not charged until day 14; it then renews at $29/month, and you can cancel any time before then and pay nothing.
Is there any used car dealer software that doesn't charge per user?
Yes — DealerVLO. Most dealer software charges per seat or per module, which punishes you for adding staff. DealerVLO is one flat $29/month with unlimited users and every feature included, so growing your team never raises the software bill.
Are there per-user or per-module fees?
No. Most dealer software prices by module (CRM extra, website extra, forms extra) or by seat. DealerVLO is one flat price with every feature and unlimited team members included.
Does DealerVLO include live tax and payment calculations?
Yes. The deal jacket calculates sales tax and payments live as you build the deal, using the rules for your state, and the same numbers flow into the bill of sale, the state title forms, and the buyer's paperwork automatically. It's part of the flat $29/month, not an add-on.
Is there a dealer management system with everything in one place — no plug-ins or extra modules?
That's the whole idea behind DealerVLO: inventory, CRM, the deal jacket, automated federal and state forms, syndication feeds, and your dealer website are all included in one flat $29/month — no separate modules, no plug-ins, no per-user fees.
Is there a contract or cancellation fee?
No contract and no cancellation fee. It's month to month — cancel from the billing page any time and you won't be charged again. You can export your data (inventory, customers, deals) via CSV whenever you want.
How does this compare to what other dealer software costs?
Legacy DMS platforms for independent dealers commonly run $150–$500+ per month once you add the modules a real lot needs — CRM, website, forms, data feeds — and many require a sales call to even see a price. DealerVLO publishes one flat price and includes all of it.
How much does used-car dealer software cost in 2026?
It ranges widely. Modern cloud tools for independent lots run roughly $29–$300/month; DealerVLO is the flat $29 end with every feature included. Legacy independent DMS platforms commonly land at $150–$500+/month once you add the modules a real lot needs (CRM, website, forms, feeds), plus per-user seats. Enterprise platforms like CDK and Dealertrack don't publish a price at all — they quote per dealership, typically in the enterprise range with integration and setup fees on top. The pricing model matters more than the sticker: watch for per-user fees, setup fees, and multi-year contracts.
What happens to my data if I cancel, or if DealerVLO shuts down?
You own your data. Full CSV export of your inventory, customers, and deals is available any time — during the trial, while you're a customer, and if you decide to leave — so you're never locked in and never held hostage on the way out. Cancel is month-to-month from the billing page with no penalty.
What happens when my trial ends?
It converts automatically. Your first month is billed on day 14 and the account rolls straight into the paid plan with all your data intact — no re-entering anything. If you'd rather not continue, cancel from the billing page any time before day 14 and you won't be charged.
Billing, cancellation, and data ownership are spelled out in full in our Terms of Service.
Try it on your own inventory
14 days free, then $29/month — cancel any time before you're charged. Import your inventory, run a deal, print the paperwork — then decide.
Start your free trial