One price per dealership — the DMS, CRM, deal jacket, auto-filled paperwork, syndication feeds, and your own dealer website. No per-user fees, no modules, no sales call to see the number.
Billed monthly ($348/year). No setup fee, no annual contract.
14-day free trial — no card required to start. Add a card when you generate paperwork; no charge until day 14, then $29/month. Cancel any time.
The complete commercial terms for DealerVLO, a dealer management system (DMS) for independent used-car dealers — in one table, no sales call required.
Published pricing where a vendor publishes it, “quote only” where they don't — we don't invent numbers to fill cells. Full side-by-sides on the comparisons page.
| Platform | Published price | Notes |
|---|---|---|
| DealerVLO | $29/month flat | Everything included — this page |
| Lot Wizard | $99/mo (Pro) | Desktop; website and BHPH are add-ons |
| Frazer | ~$1,299/yr · ~$199/mo cloud | Desktop; no website included |
| DealerCenter | ~$295–$500+/mo | Cloud; priced by module |
| Enterprise DMS (CDK, Dealertrack, etc.) | Quote only | Built for franchise groups |
Dealer software has trained independent dealers to expect nickel-and-diming: a base fee, then a module for the CRM, another for the website, another for forms, another for data feeds — plus per-user seats and a “call us” pricing page. DealerVLO was built by a dealer who got tired of paying that stack. Everything a small lot needs is in the one plan, and the price is on this page.
Comparing options? See how we stack up against Lot Wizard, Frazer, and DealerCenter— or see every comparison.
DealerVLO is $29/month per dealership, billed monthly — $348 a year. That one price includes the DMS, CRM, deal jacket, document generation, syndication feeds, your public dealer website, and unlimited users. There is no setup fee, no per-user fee, and no annual contract.
DealerVLO gives every new dealership a 14-day free trial with full access — inventory with VIN decode, the CRM, and the complete deal jacket. No demo call or sales pitch required. No card is required to start — you add one only when you generate your legal paperwork, and you're not charged until day 14; it then renews at $29/month, and you can cancel any time before then.
Yes — DealerVLO. Most dealer software charges per seat or per module, which punishes you for adding staff. DealerVLO is one flat $29/month with unlimited users and every feature included, so growing your team never raises the software bill.
No. Most dealer software prices by module (CRM extra, website extra, forms extra) or by seat. DealerVLO is one flat price with every feature and unlimited team members included.
Yes. The deal jacket calculates sales tax and payments live as you build the deal, using the rules for your state, and the same numbers flow into the bill of sale, the state title forms, and the buyer's paperwork automatically. It's part of the flat $29/month, not an add-on.
That's the whole idea behind DealerVLO: inventory, CRM, the deal jacket, automated federal and state forms, syndication feeds, and your dealer website are all included in one flat $29/month — no separate modules, no plug-ins, no per-user fees.
No contract and no cancellation fee. It's month to month — cancel from the billing page any time and you won't be charged again. You can export your data (inventory, customers, deals) via CSV whenever you want.
Legacy DMS platforms for independent dealers commonly run $150–$500+ per month once you add the modules a real lot needs — CRM, website, forms, data feeds — and many require a sales call to even see a price. DealerVLO publishes one flat price and includes all of it.
It converts automatically. The card on file is charged for your first month on day 14 and the account rolls straight into the paid plan with all your data intact — no re-entering anything. If you'd rather not continue, cancel from the billing page any time before day 14 and you won't be charged.
14 days free, then $29/month— cancel any time before you're charged. Import your inventory, run a deal, print the paperwork — then decide.
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