DealerVLO vs. AutoRaptor
AutoRaptor is a CRM — it tracks leads, sends texts, manages followups. DealerVLO is a full dealer management system that includes the CRM, plus inventory, deal jacket, federal and state forms, and a public dealer website. Here's what that means for your lot.
Why dealers move
AutoRaptor charges per-user for lead tracking and customer comms. DealerVLO bundles a lead inbox into the single $29/month plan, alongside the inventory and deal jacket those leads are supposed to turn into. One vendor, one bill, one login.
AutoRaptor's strength is the funnel: lead → contact → appointment. DealerVLO's strength is the close: lead → customer → deal jacket → printed Bill of Sale → SOLD vehicle. The whole pipeline lives in one tool so you stop copy-pasting between systems.
AutoRaptor doesn't manage your inventory or generate sale paperwork. You'd still need a separate DMS for that. DealerVLO ships VIN auto-decode, photo management, Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure, MA RMV-1, and Damage Disclosure — all auto-filled from the deal data.
Feature comparison
AutoRaptor pricing reflects publicly-listed per-user tiers as of 2026. Both products evolve; check current pricing for an apples-to-apples quote.
| Feature | DealerVLO | AutoRaptor |
|---|---|---|
Price (1-2 users) AutoRaptor per-user × 12 months | $29/mo ($348/yr) | $1,440–$2,400/yr |
Per-user fees | ||
Lead inbox from website | ||
Lead statuses (New → Contacted → Qualified → Converted / Lost) | ||
Lead routing / round-robin AutoRaptor's strongest area | ||
SMS + email campaigns to leads DealerVLO's Email and Call buttons open your own email app and phone; no texting or campaigns | ||
Automated followup sequences | ||
Call tracking + recording | ||
Inventory management (VIN decode, photos) | ||
Deal jacket (cash + finance + trade) | ||
Bill of Sale auto-fill | ||
FTC Buyers Guide auto-fill | ||
Federal Odometer Disclosure | ||
MA RMV-1 + Damage Disclosure | ||
Public dealer website (included) | ||
Custom domain on dealer site | ||
Real-time inventory sync to website | ||
Encrypted DL number / PII | ||
Mobile-friendly UI | ||
Multiple team members included | ||
Contract required |
Sources & verification
AutoRaptor details above come from their published materials. Last checked July 27, 2026. Vendors change pricing and packaging without notice — request a current quote before you decide, and tell us if anything here is out of date.
Common questions
I already love AutoRaptor's CRM. Do I have to give that up?+
No — DealerVLO doesn't block you from running AutoRaptor for lead-side workflows. Many dealers use a CRM in parallel for outbound campaigns and texting, then move qualified leads into DealerVLO when it's time to write the deal. The two systems don't conflict. DealerVLO doesn't text customers, send drip or campaign email, or set follow-up reminders, so if your store runs on those, keep AutoRaptor for them.
Where is AutoRaptor still stronger?+
Lead-side automation. AutoRaptor has years of investment in outbound texting, voice broadcast, automated drip campaigns, call tracking, and round-robin lead distribution. If you have 5+ sales reps and your business depends on outbound follow-up volume, AutoRaptor's CRM depth is hard to beat. DealerVLO's lead inbox is solid but intentionally simpler — built around the deal jacket, not the cold-call funnel.
What about my AutoRaptor history?+
AutoRaptor lets you export your customer records. DealerVLO imports customer contacts from a CSV file (Settings → Import data, up to 500 rows per file; each row needs a first or last name, and duplicate emails are skipped), so your customer list comes across. Lead history and notes don't import, so let that stay in AutoRaptor as a read-only archive.
Is there a contract or setup fee?+
No. $29/month flat, cancel any time. The 14-day trial auto-renews at $29/month unless you cancel first. Your data exports any time.
Comparing other DMS options?
Honest comparisons of dealer management software (DMS) for independent used-car dealers — against the platforms small lots consider most often.
Move off the dongle, keep the workflow.
Browser-first instead of Windows-first.
Right-sized for independent lots.
Leaner alternative without per-module pricing.
Independent-lot alternative to the enterprise DMS.
Right-sized for a used lot, not a franchise store.
A software price, not an advertising price.
Modern UX, public pricing, included website.
One flat plan instead of three subscriptions.
Flat and unlimited instead of capped and metered.
Try it on your next deal.
14 days free. Cancel any time. Keep AutoRaptor running until you're sure.