AutoRaptor is a CRM — it tracks leads, sends texts, manages followups. DealerVLO is a full dealer management system that includes the CRM, plus inventory, deal jacket, federal and state forms, and a public dealer website. Here's what that means for your lot.
AutoRaptor charges per-user for lead tracking and customer comms. DealerVLO bundles all of that into the single $19/month plan, alongside the inventory and deal jacket those leads are supposed to turn into. One vendor, one bill, one login.
AutoRaptor's strength is the funnel: lead → contact → appointment. DealerVLO's strength is the close: lead → customer → deal jacket → printed Bill of Sale → SOLD vehicle. The whole pipeline lives in one tool so you stop copy-pasting between systems.
AutoRaptor doesn't manage your inventory or generate sale paperwork. You'd still need a separate DMS for that. DealerVLO ships VIN auto-decode, photo management, Bill of Sale, FTC Buyers Guide, Federal Odometer Disclosure, MA RMV-1, and Damage Disclosure — all auto-filled from the deal data.
AutoRaptor pricing reflects publicly-listed per-user tiers as of 2026. Both products evolve; check current pricing for an apples-to-apples quote.
| Feature | DealerVLO | AutoRaptor |
|---|---|---|
Price (1-2 users) AutoRaptor per-user × 12 months | $19/mo ($228/yr) | $1,440–$2,400/yr |
Per-user fees | ||
Lead inbox from website | ||
Lead pipeline (New → Qualified → Won) | ||
Lead routing / round-robin AutoRaptor's strongest area | Partial | |
SMS + email outreach to leads Coming to DealerVLO | ||
Automated followup sequences | ||
Call tracking + recording | ||
Inventory management (VIN decode, photos) | ||
Deal jacket (cash + finance + trade) | ||
Bill of Sale auto-fill | ||
FTC Buyers Guide auto-fill | ||
Federal Odometer Disclosure | ||
MA RMV-1 + Damage Disclosure | ||
Public dealer website (included) | ||
Custom domain on dealer site | ||
Real-time inventory sync to website | ||
Encrypted DL number / PII | ||
Mobile-friendly UI | ||
Multiple team members included | ||
Contract required |
No — DealerVLO doesn't block you from running AutoRaptor for lead-side workflows. Many dealers use a CRM in parallel for outbound campaigns and texting, then move qualified leads into DealerVLO when it's time to write the deal. The two systems don't conflict. That said, if you'd like one tool that does both, DealerVLO is building the SMS / followup features AutoRaptor leads with — and you'd save the per-user cost.
Lead-side automation. AutoRaptor has years of investment in outbound texting, voice broadcast, automated drip campaigns, call tracking, and round-robin lead distribution. If you have 5+ sales reps and your business depends on outbound follow-up volume, AutoRaptor's CRM depth is hard to beat. DealerVLO's lead inbox is solid but intentionally simpler — built around the deal jacket, not the cold-call funnel.
AutoRaptor lets you export your customer records and lead history. DealerVLO has a CSV import on the roadmap; in the meantime, you'd manually add active customers (the ones with open deals) and let historical lead data stay in AutoRaptor as a read-only archive.
No. $19/month flat, cancel any time. The 14-day trial requires no credit card. Your data exports any time.
Honest comparisons against the platforms small dealers consider most often.
Move off the dongle, keep the workflow.
Browser-first instead of Windows-first.
Right-sized for independent lots.
Leaner alternative without per-module pricing.
Your own website at your own domain.
Modern UX, public pricing, included website.
14 days free. No credit card. Cancel any time. Keep AutoRaptorrunning until you're sure.