Dealer websites, included with your dealer software
Most lots end up paying for a DMS and a website separately. DealerVLO includes a public inventory website — on your own custom domain — in the flat $29/month, with no separate website module and no extra bill. Your inventory publishes to it automatically, and every website inquiry becomes a lead.
“Included” should mean included — not another module
A lot of dealer software advertises a website, then bills it as a separate module or package on top of the base price. That's how a $99 DMS quietly becomes a $250 stack. With DealerVLO the website is part of the flat $29/month — the same inventory you already manage becomes a public site, so the website is never a second system to buy, build, or keep in sync.
Dealer websites by platform: included or extra?
As publicly advertised, checked September 14, 2026. Vendors change packaging — confirm the current quote before you decide.
| Software | Website included? | Notes |
|---|---|---|
| DealerVLO | Yes — in the flat price | Public inventory website on your own custom domain, included in the flat $29/mo. Inventory, photos, and prices sync automatically; the contact form creates a lead. |
| AutoRaptor | Yes | Its platform includes a dealership website that syncs inventory and routes leads into the CRM. |
| Carsforsale.com | Yes (marketplace-led) | $99/mo includes a website plus exposure on its own marketplace; the marketplace is the core of the product. |
| DealerCenter | Add-on module | Premium Website is a separate $99/mo module ($125/mo for Premium Pro) on top of the $99/mo DMS. |
| Frazer | No | A DMS focused on deals, forms, accounting, and BHPH ($129/mo Desktop, Hosted from $199/mo); internet advertising is included, but the website isn't in the plans — it comes from another vendor through Frazer's website-platform integrations. |
Car dealer website design without a web developer: how it works
- Turn it on and pick a template
Flip the publish toggle in settings and choose a template — Classic, Modern, Showroom, or Main Street. No web developer, and no separate car dealer website builder to learn.
- Your inventory publishes automatically
Every car you add — photos, price, specs — goes live on the site in real time. Mark it sold and it comes down.
- Bring your own domain
Point a CNAME and your site is live at your URL, not a subdomain of ours. Better for your brand and your local SEO.
- Every inquiry becomes a lead
The site's contact form drops submissions straight into your lead inbox with status tracking — no missed messages.
Want the full picture? See the car dealership software behind the website, the affordable DMS options for small lots, the dealer website templates side by side, or what a dealer website usually costs on its own.
Inventory, deals, 50-state paperwork, and your public website on your own domain — flat $29/mo, unlimited users. $29/month, free to try — cancel any time.
Dealer websites FAQ
Which dealer software includes a website?
Several do, but they bundle it differently. DealerVLO includes a full public inventory website on your own custom domain in its flat $29/month price, with no separate website module or fee. AutoRaptor includes a dealership website in its platform, and Carsforsale.com includes a website alongside its marketplace at $99/month. DealerCenter offers a website but prices it as a separate module ($99/month for Premium Website) on top of its $99/month DMS, and Frazer doesn't include one in its plans, so your site comes from another vendor through an integration. The thing to check isn't just whether a vendor 'has' a website, but whether it's included in the price or billed as an add-on.
Is the dealer website included in DealerVLO's price?
Yes. A public inventory website on your own custom domain is included in the flat $29/month — there's no separate website module, setup fee, or per-page charge. Your inventory, photos, and prices publish to it automatically as you add and update cars, and the site's contact form drops inquiries straight into your lead inbox. There's a 14-day free trial, and you aren't charged until it ends.
Do I have to pay extra for a car dealer website?
With DealerVLO, no — it's part of the flat monthly price with no add-on fee. With some other dealer software you do: a website is sold as a separate module or package on top of the DMS, which is how a low headline price becomes a bigger bill. If keeping software cost predictable matters, look specifically for software where the website is included in the base price rather than quoted as an extra.
Can I use my own domain for the dealer website?
Yes. In DealerVLO you point a CNAME at your DNS provider, enter your domain in the website settings, and your inventory site goes live at your own URL — routing is handled automatically. Using your own domain (rather than a subdomain of the vendor's site) matters for your brand and for the local SEO that brings buyers to your lot.
What should an included dealer website actually do?
At minimum it should pull from the same inventory you already manage — so adding a car once puts it on the site with its photos and price, and marking it sold takes it down — and it should turn a visitor into a lead by dropping contact-form submissions into your CRM. Beyond that, look for your own custom domain, mobile-friendly vehicle detail pages, and a filterable inventory list. DealerVLO's included site does all of this and updates in real time from your inventory, so the website is never a separate thing to maintain.
Your DMS and your website, one flat price
$29/month, flat — inventory, deals, paperwork, and a public website on your own domain, included. Free for 14 days, cancel any time before the trial ends.
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