DealerVLO vs. Frazer
Frazer has served small used-car lots for years with a desktop-first approach. DealerVLO is the modern, browser-based alternative — same federal and state paperwork, plus a dealer website included. Here's what's different.
Why dealers move
Frazer's strength is its locally-installed Windows software. DealerVLO runs anywhere with a browser — laptop, iPad, phone in the showroom. No installer, no per-machine licenses, no version mismatch between the office computer and the laptop in the parking lot.
A dealer website isn't part of Frazer's published plans — it comes through an integration with another vendor. DealerVLO syncs your inventory to a public site at your custom domain in real time — photos, prices, vehicle detail pages, lead-capture contact form. One vendor, one bill.
Every Bill of Sale, Buyers Guide, RMV-1, and Odometer Disclosure is version-stamped and archived in private storage. Regenerate a corrected form and the previous version stays in the audit trail. Frazer prints; DealerVLO prints AND keeps the receipt.
Feature comparison
Frazer pricing is from its published pricing page as of September 29, 2026: Desktop $129/mo (or $387/quarter, or $1,299/yr paid up front) and Hosted from $199/mo, plus sales tax where applicable — no setup costs, with free on-site installation & training in most states. "Access from Anywhere" is included on Hosted, not Desktop. Both products evolve; check current pricing.
Full pricing breakdown: Frazer pricing, explained
| Feature | DealerVLO | Frazer |
|---|---|---|
Price (1-2 users) Frazer Desktop $129/mo ($1,299/yr paid up front) or Hosted from $199/mo | $29/mo ($348/yr) | $129–$199/mo |
Per-user fees Frazer lists per-plan pricing with no setup costs or hidden fees | Ask | |
Cloud-based (no install) Frazer Hosted (from $199/mo) includes Access from Anywhere; the $129/mo Desktop plan doesn't | Partial | |
Runs on Mac / iPad / phone | Ask | |
Windows install required Desktop plan is a local install; Hosted includes Access from Anywhere | Partial | |
Auto data sync across devices | Partial | |
VIN auto-decode (NHTSA) | ||
Drag-and-drop photo upload | Ask | |
Photos auto-resize for web | Ask | |
Encrypted DL number storage | Partial | |
FTC Buyers Guide auto-fill | ||
Federal Odometer Disclosure | ||
MA RMV-1 (official PDF) | Partial | |
MA Damage Disclosure | Partial | |
Public dealer website (included) Not in Frazer's plans; available through website-platform integrations | ||
Custom domain on dealer site | Not listed | |
Lead inbox from website form | Not listed | |
Real-time inventory sync to website | Not listed | |
Internet advertising / listing feeds Frazer lists internet advertising as included | ||
Document versioning + audit trail | Partial | |
Multiple team members included | Partial | |
Mobile-friendly UI | Ask | |
Built-in accounting suite Frazer bundles full accounting; DealerVLO focuses on the deal jacket + paperwork | ||
BHPH (Buy Here Pay Here) tracking Frazer's strongest feature. DealerVLO: payment schedule per note, payments recorded against it, and a collections view of what's past due | Partial |
Sources & verification
Frazer details above come from their published materials. Last checked September 25, 2026. Vendors change pricing and packaging without notice — request a current quote before you decide, and tell us if anything here is out of date.
Common questions
Does DealerVLO do everything Frazer does?+
For most independent used-car lots, yes — inventory, customers, deals, federal and state paperwork, and a public dealer website. The one area where Frazer is still stronger is Buy Here Pay Here (BHPH): Frazer has deep loan-tracking, payment-collection, and customer-followup features. DealerVLO builds each note's payment schedule, records payments, and shows what's past due and due this week on a Collections page, which covers a lot carrying a handful of notes. If BHPH is your business model, evaluate carefully.
I'm already paying for Frazer. Can I run both during a transition?+
Yes. DealerVLO doesn't conflict with anything Frazer does on disk — you can keep Frazer running for your historical records and active loan accounts, and test DealerVLO on new deals. Most dealers run them in parallel for 2-4 weeks before fully cutting over.
What about my Frazer data?+
Export your inventory and customers from Frazer as CSV files and import them. Inventory → Import CSV takes up to 1,000 cars per file (each row needs its 17-character VIN, and cost comes across if your export includes it), and Settings → Import data brings in customer contacts. Common column names are recognized automatically. The import reads year, make and model from the file rather than decoding VINs, and photos are uploaded once the cars are in. Past deals and BHPH loan balances and payment history don't import, so historical records and active loan accounts stay in Frazer.
Is there a contract or setup fee?+
No. $29/month flat, cancel any time. The 14-day trial auto-renews at $29/month unless you cancel first. Your data exports any time — we'll never lock you in.
Comparing other DMS options?
Honest comparisons of dealer management software (DMS) for independent used-car dealers — against the platforms small lots consider most often.
Move off the dongle, keep the workflow.
Right-sized for independent lots.
Full DMS, not just a CRM.
Leaner alternative without per-module pricing.
Independent-lot alternative to the enterprise DMS.
Right-sized for a used lot, not a franchise store.
A software price, not an advertising price.
Modern UX, public pricing, included website.
One flat plan instead of three subscriptions.
Flat and unlimited instead of capped and metered.
Try it on your next deal.
14 days free. Cancel any time. Keep Frazer running until you're sure.