Frazer has served small used-car lots for years with a desktop-first approach. DealerVLO is the modern, browser-based alternative — same federal and state paperwork, plus a dealer website included. Here's what's different.
Frazer's strength is its locally-installed Windows software. DealerVLO runs anywhere with a browser — laptop, iPad, phone in the showroom. No installer, no per-machine licenses, no version mismatch between the office computer and the laptop in the parking lot.
Frazer doesn't ship a public dealer website. DealerVLO syncs your inventory to a public site at your custom domain in real time — photos, prices, vehicle detail pages, lead-capture contact form. One vendor, one bill.
Every Bill of Sale, Buyers Guide, RMV-1, and Odometer Disclosure is version-stamped and archived in private storage. Regenerate a corrected form and the previous version stays in the audit trail. Frazer prints; DealerVLO prints AND keeps the receipt.
Frazer pricing reflects publicly-listed plans as of 2026 — Annual plan ($1,299/yr) up to Hosted cloud monthly ($199/mo × 12). Both products evolve; your actual quote may vary.
| Feature | DealerVLO | Frazer |
|---|---|---|
Price (1-2 users) Frazer annual plan up to Hosted cloud × 12 months | $19/mo ($228/yr) | $1,299–$2,388/yr |
Per-user fees | ||
Cloud-based (no install) Frazer offers a cloud add-on; core is local install | Partial | |
Runs on Mac / iPad / phone | ||
Windows install required | ||
Auto data sync across devices | Partial | |
VIN auto-decode (NHTSA) | ||
Drag-and-drop photo upload | ||
Photos auto-resize for web | ||
Encrypted DL number storage | Partial | |
FTC Buyers Guide auto-fill | ||
Federal Odometer Disclosure | ||
MA RMV-1 (official PDF) | Partial | |
MA Damage Disclosure | Partial | |
Public dealer website (included) | ||
Custom domain on dealer site | ||
Lead inbox from website form | ||
Real-time inventory sync to website | ||
Document versioning + audit trail | Partial | |
Multiple team members included | Partial | |
Mobile-friendly UI | ||
BHPH (Buy Here Pay Here) tracking Frazer's strongest feature — coming to DealerVLO | Partial |
For most independent used-car lots, yes — inventory, customers, deals, federal and state paperwork, and a public dealer website. The one area where Frazer is still stronger is Buy Here Pay Here (BHPH): Frazer has deep loan-tracking, payment-collection, and customer-followup features that DealerVLO doesn't fully match yet. If BHPH is your business model, evaluate carefully.
Yes. DealerVLO doesn't conflict with anything Frazer does on disk — you can keep Frazer running for your historical records and active loan accounts, and test DealerVLO on new deals. Most dealers run them in parallel for 2-4 weeks before fully cutting over.
A direct CSV import from Frazer is on our roadmap. For now, the fastest path is to enter active customers and current inventory manually — paste VINs into DealerVLO and the form fills itself from NHTSA, so a 30-vehicle lot takes about an hour. Historical records stay in Frazer.
No. $19/month flat, cancel any time. The 14-day trial requires no credit card. Your data exports any time — we'll never lock you in.
Honest comparisons against the platforms small dealers consider most often.
Move off the dongle, keep the workflow.
Right-sized for independent lots.
Full DMS, not just a CRM.
Leaner alternative without per-module pricing.
Your own website at your own domain.
Modern UX, public pricing, included website.
14 days free. No credit card. Cancel any time. Keep Frazerrunning until you're sure.