DealerVLO vs. Wayne Reaves
Wayne Reaves is a 35+ year veteran of indie dealer software, dealer-built originally, strong in BHPH and cash sales. DealerVLO is the modern, browser-first alternative — leaner feature set, lower price, included dealer website. Here's how they line up.
Why dealers move
Wayne Reaves has moved to browser-based, but the underlying screens and workflows reflect 35 years of accumulated history. DealerVLO was designed from scratch in 2026 — fewer clicks per deal, fewer screens to learn, mobile-first by default.
Wayne Reaves offers a dealer website as a separate product line. DealerVLO bundles it into the same $29/month plan — inventory syncs in real time, photos go live the moment you upload, contact form drops leads in your inbox. One vendor, one bill.
Wayne Reaves doesn't publish prices; you call for a quote. DealerVLO is $29/month, on the homepage, no sales-call required to find out what you'll pay. For dealers who just want to evaluate quickly, that matters.
Feature comparison
Wayne Reaves doesn't publish list pricing in 2026 — figures shown are typical small-store estimates based on industry comparison reports. Get a quote from each vendor for an accurate apples-to-apples comparison.
| Feature | DealerVLO | Wayne Reaves |
|---|---|---|
Price (1-2 users) Wayne Reaves typical small-store estimate; quote-based | $29/mo ($348/yr) | $600–$1,800/yr |
Public, on-the-homepage pricing | ||
Per-user fees | Partial | |
Setup fee | Partial | |
Onboarding without a sales call | ||
Time to first deal | Same day | 1-2 weeks |
Browser-based (any device) | ||
Inventory + VIN auto-decode (NHTSA) | ||
Drag-and-drop photo upload | Partial | |
Customer CRM | ||
Deal jacket with live totals | ||
Federal documents (BoS, Buyers Guide, Odometer) | ||
MA RMV-1 + Damage Disclosure | Partial | |
BHPH portfolio + payment tracking Wayne Reaves's strongest area. DealerVLO: payment schedule per note, payments recorded against it, and a collections view of what's past due | Partial | |
LHPH / RFC support Wholesale + lease workflows | ||
QuickBooks integration | ||
Public dealer website (included) | ||
Custom domain on dealer site | Partial | |
Lead inbox from website form | Partial | |
Real-time inventory sync to website | Partial | |
Document versioning + audit trail | Partial | |
Encrypted DL number / PII | ||
Mobile-friendly UI | Partial | |
Multiple team members included | Partial |
Sources & verification
Wayne Reaves details above come from their published materials. Last checked July 27, 2026. Vendors change pricing and packaging without notice — request a current quote before you decide, and tell us if anything here is out of date.
Common questions
When does Wayne Reaves still make more sense than DealerVLO?+
If BHPH is most of your business, Wayne Reaves's portfolio management (NSF tracking, a deeper collections workflow, LHPH/RFC support) goes further than DealerVLO's. Their 35-year history means they've seen every workflow indie dealers throw at them. DealerVLO fits cash-and-outside-finance lots, and lots that carry a smaller number of their own notes.
Can I run both during a transition?+
Yes. Export your inventory and customers from Wayne Reaves as CSV files, import them into DealerVLO, and keep Wayne Reaves running for your existing BHPH loans and historical records (loan balances and payment history don't import). The two systems don't interfere. Most dealers run parallel for a month or two before committing.
What BHPH tracking does DealerVLO have?+
Turn on buy-here-pay-here for a deal and DealerVLO builds the note's payment schedule (weekly, biweekly, semimonthly or monthly) from the amount financed, term and first payment date. You record each payment against it, and a Collections page shows every note's status, the past-due total, delinquent notes, what's due this week, the outstanding balance and what's been collected. The dashboard also gets a collections panel. It doesn't track NSF checks or LHPH/RFC deals, and existing loans from another system don't import, so a lot with a large BHPH portfolio will find Wayne Reaves deeper there.
Is there a contract or setup fee?+
No. $29/month flat, cancel any time. The 14-day trial auto-renews at $29/month unless you cancel first. Compare that to Wayne Reaves, where the price requires a sales call.
Comparing other DMS options?
Honest comparisons of dealer management software (DMS) for independent used-car dealers — against the platforms small lots consider most often.
Move off the dongle, keep the workflow.
Browser-first instead of Windows-first.
Right-sized for independent lots.
Full DMS, not just a CRM.
Leaner alternative without per-module pricing.
Independent-lot alternative to the enterprise DMS.
Right-sized for a used lot, not a franchise store.
A software price, not an advertising price.
One flat plan instead of three subscriptions.
Flat and unlimited instead of capped and metered.
Try it on your next deal.
14 days free. Cancel any time. Keep Wayne Reaves running until you're sure.