Wayne Reaves is a 35+ year veteran of indie dealer software, dealer-built originally, strong in BHPH and cash sales. DealerVLO is the modern, browser-first alternative — leaner feature set, lower price, included dealer website. Here's how they line up.
Wayne Reaves has moved to browser-based, but the underlying screens and workflows reflect 35 years of accumulated history. DealerVLO was designed from scratch in 2026 — fewer clicks per deal, fewer screens to learn, mobile-first by default.
Wayne Reaves offers a dealer website as a separate product line. DealerVLO bundles it into the same $19/month plan — inventory syncs in real time, photos go live the moment you upload, contact form drops leads in your inbox. One vendor, one bill.
Wayne Reaves doesn't publish prices; you call for a quote. DealerVLO is $19/month, on the homepage, no sales-call required to find out what you'll pay. For dealers who just want to evaluate quickly, that matters.
Wayne Reaves doesn't publish list pricing in 2026 — figures shown are typical small-store estimates based on industry comparison reports. Get a quote from each vendor for an accurate apples-to-apples comparison.
| Feature | DealerVLO | Wayne Reaves |
|---|---|---|
Price (1-2 users) Wayne Reaves typical small-store estimate; quote-based | $19/mo ($228/yr) | $600–$1,800/yr |
Public, on-the-homepage pricing | ||
Per-user fees | Partial | |
Setup fee | Partial | |
Onboarding without a sales call | ||
Time to first deal | Same day | 1-2 weeks |
Browser-based (any device) | ||
Inventory + VIN auto-decode (NHTSA) | ||
Drag-and-drop photo upload | Partial | |
Customer CRM | ||
Deal jacket with live totals | ||
Federal documents (BoS, Buyers Guide, Odometer) | ||
MA RMV-1 + Damage Disclosure | Partial | |
BHPH portfolio + payment tracking Wayne Reaves's strongest area | Partial | |
LHPH / RFC support Wholesale + lease workflows | ||
QuickBooks integration On DealerVLO roadmap | ||
Public dealer website (included) | ||
Custom domain on dealer site | Partial | |
Lead inbox from website form | Partial | |
Real-time inventory sync to website | Partial | |
Document versioning + audit trail | Partial | |
Encrypted DL number / PII | ||
Mobile-friendly UI | Partial | |
Multiple team members included | Partial |
If you run a BHPH lot with active in-house loans, Wayne Reaves's portfolio-management features (payment scheduling, NSF tracking, collections workflow, LHPH/RFC support) are deeper than what DealerVLO offers today. Their 35-year history means they've seen every workflow indie dealers throw at them. DealerVLO is for cash-and-outside-finance lots where speed-of-software matters more than BHPH-loan depth.
Yes. Wayne Reaves doesn't lock your data; export your active customers and inventory, import to DealerVLO, and keep Wayne Reaves running for your BHPH portfolio and historical records. The two systems don't interfere. Most dealers run parallel for a month or two before committing.
BHPH portfolio management is on the roadmap but not prioritized highly — most indie dealers we hear from are cash-and-outside-finance. If you're a BHPH lot and the feature gap is blocking your switch, tell us what you need; if multiple dealers ask for the same thing, it moves up the queue.
No. $19/month flat, cancel any time. The 14-day trial requires no credit card. Compare that to Wayne Reaves, where the price requires a sales call.
Honest comparisons against the platforms small dealers consider most often.
Move off the dongle, keep the workflow.
Browser-first instead of Windows-first.
Right-sized for independent lots.
Full DMS, not just a CRM.
Leaner alternative without per-module pricing.
Your own website at your own domain.
14 days free. No credit card. Cancel any time. Keep Wayne Reavesrunning until you're sure.