Facebook Marketplace is where a huge number of local buyers actually shop for cars — and posting there is free. DealerVLO does the tedious part for you: it hands you the photos, the fields, and a professional listing to paste, so each car takes a couple of minutes.
Facebook lets dealers automate a catalog feed too (more on that below), but its dealer-catalog rules have changed repeatedly. The dependable path — and the one that puts your car straight in front of Marketplace shoppers — is a manual post per car. It sounds like work, but DealerVLO removes almost all of it: you copy fields and upload a photo bundle, you don't re-type anything.
If you'd rather automate it, DealerVLO also generates a Facebook Marketplace vehicle feed you can connect in Meta Commerce Manager as a scheduled catalog. The setup lives in Settings → Feeds under “Facebook Marketplace XML.” It's handy when it works, but Facebook's rules for dealer catalogs on Marketplace shift often, so treat it as a supplement to manual posting rather than a replacement.
Post them manually, one car at a time, from the car's page in DealerVLO. Open the vehicle, click 'Post to marketplace,' download the photo set (or use the photos already in your phone's camera roll), then in Facebook choose Sell → Vehicle, upload the photos, and copy each field DealerVLO has ready — the structured details, the price, the title, and the description. It takes a couple of minutes per car and the listing comes out clean and consistent every time.
For most independent dealers, manual posting is the reliable path — it's free, it puts your car directly in front of the huge audience browsing Marketplace, and it doesn't depend on Facebook's dealer-catalog rules, which have changed repeatedly. DealerVLO also generates a Facebook catalog feed you can plug into Meta Commerce Manager if you want to automate it, but treat that as a bonus, not the main way in.
On a computer, use the 'Download all photos' button in DealerVLO's post-to-marketplace window — it bundles the whole set as a .zip you unzip and upload at once. On your phone, if you took the photos with that phone they're already in your camera roll, so just select them when Facebook asks. Either way, lead with your best exterior shot — it's the thumbnail buyers see.
Use a clear, well-lit set of photos (front three-quarter shot first), fill in every field so the listing doesn't look thin, and write a real description. DealerVLO builds a formatted description for you — specs, key features, your phone number and location — and can rewrite it with AI in your own plain, honest voice if you want. Consistent, complete listings outperform bare ones.
Facebook limits how many listings a person can have active and how fast you can create them, and it can flag listings that look duplicated or spammy. Post steadily rather than dumping your whole lot at once, keep each listing accurate, and remove a car when it sells (marking it sold in DealerVLO drops it from your website and feeds too).
Open any car in your inventory and click Post to marketplace — the photos, fields, and description are waiting.