AutoManager pricing, explained — DeskManager, WebManager, and Selly in 2026

AutoManager sells three products instead of one: a DMS, a website-and-marketing product, and a CRM. It publishes a starting price for each, which is more than a lot of dealer software does. The catch is the word "starting": several features on the pricing page carry footnotes, and what you pay depends on which of those you need. The useful comparison is the whole stack against a system that includes it in one price.

Prices below are as listed on AutoManager's pricing page on September 24, 2026. They're starting prices, and the page offers monthly, semi-annual, and annual billing, so your quote may differ; confirm it with AutoManager. Full disclosure: I run a used-car lot and built DealerVLO, a competing DMS, so read my comparison sections with that in mind.

The short answer

AutoManager's DMS, DeskManager, starts at $88 a month. The website and marketing product, WebManager, starts at $70 a month. The CRM and text-marketing product, Selly, starts at $140 a month. A DMS + website bundle starts at $144 a month.

For comparison, DealerVLO is $29 a month flat for the DMS, the dealer website, and listing feeds in one plan, plus e-signatures, your state's title and registration forms filled from every deal, per-car costs and margins, buy-here-pay-here tracking, and a P&L, for unlimited users and with no optional modules.

AutoManager starting prices as of September 24, 2026: DeskManager DMS from $88 a month, WebManager website from $70 a month, Selly CRM from $140 a month, and a DMS plus website bundle from $144 a month

What each product includes

Here's what AutoManager lists for each product. Items marked with an asterisk carry a footnote on the pricing page (more on those below).

DeskManager (DMS), from $88 a month

• Inventory management
• F&I calculations and deal structures
• Buy here pay here (BHPH)*
• QuickBooks Online and Desktop integration*
• Contracts and forms
• Lead and prospect management
• Payment processing
• Mobile app
• WebManager integration
• Chat and phone tech support

WebManager (website and marketing), from $70 a month

• Dealership websites
• Export to 250-plus marketplaces
• Facebook Marketplace auto-posting utility
• Google listing integration
• Social media posting*
• Automated video generation
• eBay Motors management
• WordPress integration
• Dealer website report
• High photo resolution*

Selly (CRM and text marketing), from $140 a month

• Customer and prospect management
• Lead assignment tools
• DMS integration
• Unlimited texting and voice*
• Mobile app
• Auto-responder system
• Dealership phone routing
• Text and email templates
• Lead analytics and ROI calculator
• SMS text blasts*

Splitting the DMS, website, and CRM into three products means three prices to add up. DealerVLO takes the other approach: the DMS, deal jacket, dealer website, listing feeds, e-signatures, and a lead inbox are one product at one price.

The footnotes that change the total

This is the part to read slowly. The pricing page's footnotes say some features are optional modules, some require a PowerSEO subscription, some carry a per-vehicle posting cost, and some require KBB and JD Power subscriptions. The page marks individual features with symbols tied to those notes, but it doesn't spell out in plain text which note applies to which feature. So for anything you need among the starred items (BHPH, QuickBooks, social posting, photo resolution, unlimited texting and voice, SMS blasts), ask AutoManager exactly which note applies and what it costs.

The page doesn't list setup, training, or data-conversion fees, or contract terms. Ask about those too.

DealerVLO has no optional modules and no footnotes: every feature is in the $29 plan, for every user, including BHPH tracking and state title and registration paperwork for all 50 states filled from the deal.

The same job on both systems

Start from what an independent lot needs every day and see where each piece comes from:

So the realistic comparison for a lot that needs the DMS and a website is the bundle from $144 a month, before any optional modules, against DealerVLO at $29: $1,728 a year against $348.

What a small lot actually pays

At the listed starting prices, here's the yearly math:

• DMS only (DeskManager): $88 × 12 = $1,056 a year.
• DMS + website bundle: $144 × 12 = $1,728 a year. Buying the two separately would be $88 + $70 = $158 a month, so the bundle saves $14 a month.
• Bundle plus Selly CRM: $144 + $140 = $284 a month, or $3,408 a year, if the CRM is added at its starting price.
• DealerVLO: $29 × 12 = $348 a year, with the website, feeds, and every user included.

Treat the AutoManager numbers as floors. Any optional modules, subscriptions, or per-vehicle posting costs you need sit on top.

Yearly cost at starting list prices: AutoManager DMS plus website plus Selly $3,408, the DMS plus website bundle $1,728, DeskManager alone $1,056, and DealerVLO $348

What $29 a month gets you in DealerVLO

I built DealerVLO to run my own lot in Tewksbury, Massachusetts, and it still does. It's one system for the whole used-car operation, on one flat plan:

• Deals: a deal jacket that computes the totals, trade equity, payment, and front-end and F&I gross as you type, plus a compliance checklist for each deal.
• Paperwork: the FTC Buyers Guide and your state's title and registration paperwork, for all 50 states, filled straight from the deal, with e-signatures built in. Upload any fillable PDF of your own and DealerVLO fills that from the deal too.
• Inventory: paste a VIN and the car builds itself; photos with an optional AI enhance; reconditioning costs tracked line by line so every car shows its real all-in cost and margin; days on the lot, with an aging flag at 60 days.
• Pricing: an AI price suggestion on each car, with a range from live comparable listings and a target price for selling in about 30 days.
• Website and leads: a dealer website that updates itself from your inventory, listing feeds to CarGurus, Cars.com, Autotrader, and Carfax.com (plus a Facebook catalog feed for Meta's paid vehicle ads), a lead inbox that records where each lead came from, a payment estimator on every priced car, and a Financing page with an optional online credit application that never asks for a Social Security number.
• Money: buy-here-pay-here payment tracking with a collections view, a sales report with front- and back-end gross, a salesperson leaderboard, an inventory aging report, and a P&L that takes your gross profit and subtracts your real overhead.

All of it is $29 a month for unlimited users, with no setup fee and no contract, and it runs in a browser.

Questions to ask before you sign

Questions to ask before signing with AutoManager: which features you need are optional modules, setup or data-conversion fees, monthly versus annual pricing, whether you need PowerSEO, KBB, or JD Power subscriptions, per-vehicle posting costs, and contract terms

Where DealerVLO is the better fit

• You want one product, not three. The DMS, website, feeds, and lead inbox are one plan at $29.
• You don't want to decode footnotes. No optional modules, subscriptions, or per-vehicle posting costs.
• You finance in-house. BHPH tracking with a collections view is part of the $29.
• You want your state's paperwork filled from the deal. Title and registration paperwork for all 50 states, with e-signatures.
• You price for turn. Per-car reconditioning costs, true margins, days on the lot, and a live-comps price suggestion on every car.

Where AutoManager is the better fit

To be fair to them, AutoManager does several things DealerVLO doesn't:

• Marketplace reach. WebManager lists exports to 250-plus marketplaces. DealerVLO feeds CarGurus, Cars.com, Autotrader, and Carfax.com daily, plus a Facebook catalog feed for Meta's paid ads and a CSV export.
• Texting and calling. Selly includes texting, voice, and phone routing. DealerVLO has a lead inbox and email, but no built-in texting or calling.
• Accounting. DeskManager lists QuickBooks integration. DealerVLO has its own P&L and expense tracking but doesn't connect to QuickBooks.

AutoManager vs. DealerVLO, side by side

The DealerVLO trial is 14 days, and you're not charged until it ends. For more on pricing models, see flat-fee versus per-user dealer software, and for other vendors, Lot Wizard pricing, explained, DealerCenter pricing, explained, and Desk2Deal pricing, explained. The feature-by-feature comparison is at DealerVLO vs. AutoManager.

Frequently asked questions

How much does AutoManager cost?

AutoManager lists starting prices by product: DeskManager, its DMS, from $88 a month; WebManager, its website and marketing product, from $70 a month; Selly, its CRM and text marketing product, from $140 a month; and a DMS + website bundle from $144 a month. Those are starting prices from AutoManager's pricing page as of September 24, 2026. Your quote depends on the options you pick and your billing term, so confirm it with AutoManager.

What are DeskManager, WebManager, and Selly?

They're AutoManager's three products. DeskManager is the dealer management system (inventory, deal structures, contracts and forms, payments). WebManager is the dealer website and marketing product, including exports to marketplaces. Selly is the CRM and text-marketing product (lead management, texting and voice, phone routing).

Does AutoManager include a dealer website?

Not in the DMS on its own. The website is WebManager, listed from $70 a month, or you can buy the DMS + website bundle, listed from $144 a month, which is $14 a month less than buying the two separately at their starting prices.

Does AutoManager have extra fees?

Some features are marked on the pricing page with footnotes. The footnotes say some items are optional modules, some require a PowerSEO subscription, some carry a per-vehicle posting cost, and some require KBB and JD Power subscriptions. Items marked this way include buy-here-pay-here, QuickBooks integration, and unlimited texting and voice. Ask which apply to the features you need. The page doesn't list setup fees or contract terms.

What does DealerVLO include for $29 a month?

A full dealer management system on one plan: unlimited users and any inventory size; a deal jacket with live deal math; the FTC Buyers Guide and state title and registration paperwork for all 50 states filled from each deal; e-signatures; inventory with VIN decoding, per-car reconditioning costs, and aging; an AI price suggestion from live comparable listings; a dealer website with listing feeds to CarGurus, Cars.com, Autotrader, and Carfax.com (plus a Facebook catalog feed for Meta's paid vehicle ads); buy-here-pay-here tracking; and sales, aging, and profit-and-loss reports. There are no optional modules, no setup fee, and no contract.

How does AutoManager pricing compare with DealerVLO?

DealerVLO is $29 a month, flat, for unlimited users, with the dealer website, listing feeds, e-signatures, and state title forms included. AutoManager's DMS + website bundle starts at $144 a month. AutoManager offers things DealerVLO doesn't, including QuickBooks integration, exports to 250-plus marketplaces, and built-in texting and calling through Selly. I built DealerVLO, so weigh the comparison accordingly.

Bottom line

AutoManager publishes more than most: $88 a month to start for the DMS, $70 for the website, $140 for the CRM, or $144 for the DMS and website together. Treat those as floors, read the footnotes, and get the modules, subscriptions, setup, and contract terms in writing.

For most independent lots, the honest comparison is the bundle from $144 a month plus whatever modules you need, against DealerVLO at $29 with the website, feeds, BHPH tracking, e-signatures, and your state's forms included. Start a free DealerVLO trial and run a real deal through it.