What is a car really costing you per day it sits? All-in holding cost — floor-plan interest, depreciation, and overhead — and how fast it eats your front-end gross.
Holding cost is a daily tax on gross that never stops. DealerVLO tracks days in inventory from the moment you add a car, flags units past 60 days, and rolls carrying cost into your per-deal math so you price to a turn, not just a margin.
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Holding cost hides because no one invoices you for it. The floor-plan interest shows up on a statement, but depreciation and overhead never do — they just quietly shrink the gross you eventually book. Working it out as a per-day figure is what makes it actionable: a unit that costs, say, $30 a day to hold has burned roughly $900 of gross by day 30 and $1,800 by day 60 — often the difference between a deal you brag about and one you break even on. (Illustrative math; run your own numbers above.)
That's also why aging discipline beats occasional heroics. A day-by-day markdown policy triggered by the calendar — not by how you feel about the car — is the cheapest fix, because the loss you take at day 60 is almost always smaller than the one at day 120. And when a unit is genuinely stuck, the honest comparison is retail-later vs. wholesale-now — with the holding drag included on the retail side.
The upstream fix is faster turn: a 3–5 day recon workflow and buying cars that sell fast shrink the days the meter runs at all.