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#1 · Wednesday, October 7 · New car every day

Daily Appraisal

One car a day. Three guesses at what it brings wholesale, three at what it should be priced at retail. A wrong guess gets you an arrow: higher or lower.

A Ford F-150 of the same generation as this 2017 (representative photo)

Representative photo of this model: RL GNZLZ from Chile, CC BY-SA 2.0 via Wikimedia Commons

2017 Ford F-150 XLT SuperCrew 4WD

3.5L V6 EcoBoost (twin-turbo) · 4WD · Valued in the Charlotte, NC area

Mileage
108,077 mi
Condition grade
3.9 / 5
Owners
2
Title
Clean
Accidents
1 minor accident reported, no airbag deployment
Service records
On file
Condition notes
  • Headlight lenses hazy
  • Scratches on rear bumper
Wholesale
What does it bring in the lane?
Retail
What should it be priced at on the lot?

    Finish both rounds to see the comps and how we priced this car.

    How to play

    • Wholesale first. What would this exact car bring in the auction lane, or what would you give for it on a trade? Condition grade, notes and history all count.
    • Then retail. What should it be priced at on an independent lot in that market after normal recon? You'll see the wholesale answer before you guess.
    • Within 5% is a hit. A hit on your first guess is worth 50 points, second 30, third 15, per round. Yellow means within 15%; red means way off.
    • Share without spoilers. Your result copies as colored squares, so you can post it in the group chat without giving away the number.

    Common questions

    Where do the answers come from?▾
    Each day we research the car against live dealer listings in the named market for the retail number, and against published trade-in values and public auction results for the wholesale number. Then we adjust for this car's miles, condition and history. Once you finish, the listings and references we used are linked under the game so you can check our work.
    Is this a real car for sale?▾
    No. Each day's car is a realistic scenario: a common independent-lot model with believable miles, condition and history. The photo shows the same model generation, credited to its photographer. The values are a market estimate on the day it was built. Your market, and the auction on a given day, will differ.
    What's the difference between wholesale and retail value?▾
    Wholesale is what a dealer pays: the auction hammer price or a trade-in allowance. Retail is what the car is priced at on the lot. The gap between them has to cover auction fees, transport, reconditioning, holding cost and your gross. Run the numbers on a real unit with the wholesale vs. retail calculator or the auction profit calculator.
    What does the condition grade mean?▾
    It's the 1-to-5 scale auctions use on condition reports: roughly 4 and up is clean, 3 is average wear for its age, and under 3 needs real recon. Our guide to condition report red flags covers what the notes are telling you.

    Price your real inventory the same way

    DealerVLO's AI price suggestion pulls live market comps near your lot when you add a car, and tracks acquisition, recon and days on lot for every unit, so you know your real gross before you set the price.

    Start your 14-day free trial How to price a car from market comps

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    Tactics from a working lot

    Auction buying, recon, pricing for turn, marketing a small lot — a short email when a new operator guide ships. No spam, unsubscribe anytime.