DealerClick pricing, explained — the range it quotes and what's extra

DealerClick doesn't have a price list. There's no pricing page, and the product page says to contact them for a custom quote. But unlike most quote-only vendors, DealerClick does put a number on its own site: its FAQ says most dealerships pay $500 to $1,500 a month, depending on configuration.

That range is the most useful thing a DealerClick shopper can know before the sales call, so this post starts there: what DealerClick says drives the number, what it lists as costing extra, the questions to ask, and how it compares with DealerVLO at $29 a month.

Everything below about DealerClick comes from dealerclick.com and its FAQ as I read them on October 18, 2026, including the raw page code. Vendors change their sites and prices; confirm your quote with DealerClick. Full disclosure: I run a used-car lot and built DealerVLO, a competing DMS, so read my comparison sections with that in mind.

The short answer: $500 to $1,500 a month, by quote

Here's what DealerClick's own pages say about price:

• The range. The FAQ says pricing "scales with your business," starting with a base platform fee for the core DMS, then adding module costs for features like BHPH, CRM automation, or specialty vehicle management. It says most dealerships pay between $500 and $1,500 a month depending on their configuration.
• No per-user fees. The FAQ says the subscription covers unlimited users, transactions, inventory, and customer records.
• Discounts. Volume discounts for multi-location dealers and discounts for paying a year up front.
• Setup. Setup fees are waived for dealerships moving from a competitor's system. The FAQ doesn't say what the setup fee is otherwise.
• Contract. The homepage says DealerClick doesn't "lock you into long-term contracts."
• The quote. The product page says pricing is "flexible," "based on your dealership's size and needs," and to contact them for a custom quote and current promotions.

One thing to clear up on the call: the FAQ describes a base fee plus module costs, while DealerClick's comparison pages describe "one flat platform rate" that covers every core workflow. Both can be true depending on what you buy, but ask which modules are in your quote and what each one costs.

For comparison, DealerVLO is $29 a month flat, published on the pricing page, with unlimited users and no setup fee or contract.

DealerClick pricing as stated in its FAQ on October 18, 2026: most dealerships pay $500 to $1,500 a month depending on configuration, there are no per-user fees, and its separate full-service marketing is around $500 to $1,500 a month.

What costs extra, per DealerClick's FAQ

The FAQ calls its pricing transparent and says there are no hidden fees, then lists the costs that sit outside the subscription. Worth knowing up front, especially for a buy-here-pay-here lot:

• Credit bureau pulls and other optional third-party integration fees, at what it calls standard industry rates.
• Card payments through its payment gateway: 2.9% plus $0.30 per transaction.
• ACH payments through Global Payments: $0.50 to $0.75 per transaction.
• Full-service marketing. DealerClick's Dealer Marketing service (website design and hosting, SEO, Google and Facebook ads management, social content) is a separate monthly fee the FAQ puts at around $500 to $1,500. The marketing tools built into the software, like listing syndication and email and SMS campaigns, are in the base subscription.

Support is included: the FAQ lists phone, email, and live chat on weekdays and Saturdays, plus a customer success manager. It also says you can export your data any time and that it keeps your data for 90 days after you cancel.

One year of software at DealerClick's stated range: $18,000 at the $1,500-a-month high end, $6,000 at the $500-a-month low end, and $348 for DealerVLO at $29 a month.

At DealerClick's stated range, a year of software is $6,000 to $18,000 ($500 or $1,500 × 12) before payment processing, credit pulls, or the marketing service. DealerVLO is $348 a year, and the dealer website and listing feeds are part of it, not a separate service. The gap is big enough that the real question isn't price, it's whether you need what the extra money buys.

What DealerClick does that DealerVLO doesn't

DealerClick is built heavily around in-house financing, and its product list goes well past used cars. Before you weigh the price, be honest about whether you need any of this:

• Lender access. The homepage advertises access to over 800 lenders. DealerVLO doesn't send applications to lenders or pull credit; you keep using RouteOne, Dealertrack, or the lender's portal and enter the approved terms on the deal.
• Payment processing for BHPH accounts, with card and ACH payments and recurring schedules. DealerVLO tracks the payments you record and emails you what's due and past due each day, but it doesn't process payments or send reminders to customers.
• CRM automation and texting, with email and SMS campaigns. DealerVLO doesn't text, set follow-up reminders, or send campaign email.
• QuickBooks. DealerClick lists a QuickBooks integration. DealerVLO doesn't connect to outside accounting software.
• More than one location under one account. DealerVLO is one dealership per account.
• Other inventory types: DealerClick has products for lease-here-pay-here, rent-to-own, RV, marine, powersports, and trailer dealers. DealerVLO is built for used cars.

If several of those are how your store runs, the $500 to $1,500 is buying real things. If you sell cash and outside-financed cars and mostly need the deal, the paperwork, and a website, you're paying for a lot you'll leave unused.

What $29 a month gets you in DealerVLO

I built DealerVLO to run my own lot in Tewksbury, Massachusetts, and it still does. One flat plan, in a browser:

• Deals: a deal jacket that computes the totals, trade equity, payment, and front-end and F&I gross as you type.
• Paperwork: the FTC Buyers Guide and your state's title and registration paperwork for all 50 states, filled from the deal, with e-signatures built in.
• Inventory: VIN decode, photos, reconditioning and other costs line by line so every car shows its all-in cost and margin, and days on the lot.
• Website and feeds: a dealer website that updates itself from your inventory, plus a daily listing feed to CarGurus, Cars.com, and Autotrader (their own fees apply).
• Money: buy-here-pay-here payment tracking with a collections view, a sales report with front- and back-end gross, and a P&L that subtracts your real overhead.

If you run a small note book alongside cash deals, the best buy-here-pay-here software compares what the BHPH-focused systems do, and the BHPH payoff calculator works out a payoff on any note.

Where each one fits

DealerVLO is the better fit if:

• You want the price before you talk to anyone. It's on the pricing page.
• You sell mostly cash and outside-financed cars and need the deal, the paperwork, the website, and the feeds.
• You'd rather not pay setup or sign anything. DealerVLO has no setup fee and is month to month.

DealerClick is the better fit if:

• You submit to lenders from the DMS, or run a big BHPH book and want card and ACH payments processed in the system.
• You want texting, CRM automation, and a QuickBooks connection.
• You run more than one location, or sell RVs, boats, powersports, or rent-to-own.

If you're already on DealerClick and thinking about leaving, switching from DealerClick covers the export and what to check in your agreement first. For vendors that publish full price lists, Frazer pricing, explained and DealerCenter pricing, explained lay theirs out.

Frequently asked questions

How much does DealerClick cost?

DealerClick doesn't publish a price list; its product page says to contact it for a custom quote. Its FAQ, as I read it on October 18, 2026, says pricing starts with a base platform fee plus module costs for features like BHPH, CRM automation, or specialty vehicle management, and that most dealerships pay between $500 and $1,500 a month depending on configuration. DealerVLO, a competing DMS, is $29 a month flat for unlimited users and any number of cars.

Does DealerClick charge per user?

No. DealerClick's FAQ says it never charges per-user fees and that the subscription covers unlimited users, transactions, inventory, and customer records. DealerVLO doesn't charge per user either.

Does DealerClick have a setup fee or a contract?

DealerClick's FAQ says setup fees are waived for dealerships migrating from a competitor's system, which implies a setup fee otherwise; the amount isn't published. Its homepage says it doesn't lock dealers into long-term contracts. Get both in writing for your quote. DealerVLO has no setup fee and no contract.

What costs extra on DealerClick?

Per DealerClick's FAQ: optional third-party fees such as credit bureau pulls, card payment processing at 2.9% plus $0.30 per transaction if you use its payment gateway, ACH at $0.50 to $0.75 per transaction, and its full-service Dealer Marketing (website design, SEO, ads management) as a separate monthly fee it puts at around $500 to $1,500. Support is included.

What does DealerVLO include for $29 a month?

A full dealer management system on one plan: unlimited users and any inventory size; a deal jacket with live deal math; the FTC Buyers Guide and state title and registration paperwork for all 50 states filled from each deal; e-signatures; inventory with VIN decoding, per-car reconditioning costs, and aging; a dealer website with listing feeds to CarGurus, Cars.com, and Autotrader; buy-here-pay-here payment tracking; and sales, aging, and profit-and-loss reports. It runs in a browser, with no setup fee and no contract.

When is DealerClick a better fit than DealerVLO?

When you need lender submission from the DMS (DealerClick advertises access to over 800 lenders), payment processing for BHPH accounts, texting and automated CRM follow-up, a QuickBooks connection, multiple locations, or RV, marine, powersports, or rent-to-own inventory. DealerVLO does none of those. I built DealerVLO, so weigh the comparison accordingly.

Questions to ask DealerClick before signing: the base platform fee, which modules you're paying for and what each costs, whether a setup fee applies to you, the notice period to cancel, the payment-processing and credit-pull fees, and whether the website is in the base price.

Bottom line

DealerClick is quote-only, but it tells you the ballpark: most dealers pay $500 to $1,500 a month, with no per-user fees, plus processing and credit-pull fees on top. If its lender access, payment processing, CRM automation, or multi-location tools are what your store runs on, get the quote itemized by module and compare year one.

If you want the deal, your state's paperwork, a website, and listing feeds for one published price, DealerVLO is $29 a month with no contract. Start a free DealerVLO trial and run a real deal through it.