# Wayne Reaves pricing, explained — every plan, add-on, and form fee
> Wayne Reaves Pro DMS runs $75 to $145 a month, or $340 with users, website and book values. Per-user, website and form fees, vs. DealerVLO at $29 flat.
- Source: https://www.dealervlo.com/blog/wayne-reaves-pricing-explained
- Published: 2026-10-18
- Updated: 2026-10-18
- Author: Chris Abouraad
- Tags: pricing, wayne reaves, dealer software
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Wayne Reaves has been building dealer software out of Macon, Georgia for decades, and it's best known for buy here pay here: collections, related finance companies, repo tracking, the whole back office. For a long time you had to call to get a price. Now there's a full price list on the website, plan by plan, with the add-ons and even per-form fees spelled out. That's worth reading carefully, because the plan price is where the bill starts.
*Prices below are exactly as listed on [Wayne Reaves's pricing page](https://www.waynereaves.com/pricing) on October 18, 2026. The page says pricing is subject to change; confirm your quote with Wayne Reaves. Full disclosure: I run a used-car lot and built DealerVLO, a competing DMS, so read my comparison sections with that in mind.*
## The short answer
Wayne Reaves's DMS comes in four plans, priced by the kinds of deals you do:
| Plan | Monthly | Deal types | Highlights |
|---|---|---|---|
| Pro DMS Lite | $75 | Cash only | VIN scanning, cost tracking, bill of sale and state forms, OFAC and 8300 |
| Pro DMS | $125 | Cash + bank finance | Adds floorplan tracking, lender connections, credit reports and e-contracting, success manager |
| Pro DMS Ultimate | $145 | Cash, finance, BHPH | Adds BHPH contracts, collections, related finance company, repo tracking, texting |
| Wayne's Value Pick | $340 | Cash, finance, BHPH | Ultimate plus unlimited users, Website Unlimited, J.D. Power or Black Book values |
Every plan includes **3 simultaneous users**. Wayne Reaves says quarterly and annual discounts are available, without listing the amounts.
For comparison, **DealerVLO is $29 a month flat** for unlimited users, with the dealer website and listing feeds included.
## The add-ons that change the bill
Below the plans, the pricing page lists what's extra:
- **Users beyond 3:** $10 a month each, or $200 a month for unlimited (included in Value Pick).
- **Dealer website:** Website Starter at $79 a month for up to 10 actively posted vehicles, or Website Unlimited at $99 a month (included in Value Pick).
- **Black Book valuations:** $65 a month. **J.D. Power valuations:** $70 a month.
- **Credit-bureau reporting** for BHPH accounts: $65 a month.
- **Managed digital marketing:** custom quote.
Then there are **billable forms**, priced per form: Bankers Systems PC and SI contracts at $3.52, Reynolds and Reynolds LAW 553 at $2.98, FIPCO at $3.90, WATDA at $2.75, and VIADA at $0.20. Wayne Reaves notes that custom, preprinted, licensed, and other billable forms may have additional charges, and that third-party services like Carfax, AutoCheck, DealerTrack, RouteOne, and CUDL may need their own subscriptions.
## What a lot actually pays
Most retail lots want a website with every car on it, so here's the list price with Website Unlimited added:
- **Pro DMS + Website Unlimited:** $125 + $99 = **$224 a month** ($2,688 a year) for 3 users.
- **Pro DMS Ultimate + Website Unlimited:** $145 + $99 = **$244 a month** ($2,928 a year) for 3 users.
- **Wayne's Value Pick:** **$340 a month** ($4,080 a year) with unlimited users and book values.
- **DealerVLO:** **$29 a month** ($348 a year), unlimited users, website and feeds included.
Before billable forms and third-party subscriptions. The Value Pick math is real, too: Ultimate plus Website Unlimited plus unlimited users plus J.D. Power values would be $145 + $99 + $200 + $70 = $514 a month bought separately, so if you need all four, $340 is the better deal.
Unlimited users, website included, no per-form fees: start your 14-day DealerVLO trial
## What $29 a month gets you in DealerVLO
I built DealerVLO to run my own lot in Tewksbury, Massachusetts, and it still does. One flat plan, in a browser:
- **Deals:** cash and finance deals in a deal jacket that computes the totals, trade equity, payment, and front-end and F&I gross as you type, with a compliance checklist (including recording that the OFAC screen was done).
- **Paperwork:** the FTC Buyers Guide and your state's title and registration paperwork for all 50 states, filled from the deal, with e-signatures and no per-form fees. Upload your own fillable PDFs and DealerVLO fills those from the deal too.
- **Inventory:** VIN decode and camera VIN scanning, photos, reconditioning and other costs line by line so every car shows its all-in cost and margin, and days on the lot.
- **Website and feeds:** a dealer website with every car on it, plus daily listing feeds to CarGurus, Cars.com, and Autotrader (their fees apply).
- **BHPH:** a payment schedule on each note, payments recorded against it, and a collections view of what's due and past due.
- **Money:** a sales report with front- and back-end gross and a P&L that subtracts your real overhead.
## Where DealerVLO is the better fit
- **You have more than 3 people in the system.** DealerVLO has no user count; on Wayne Reaves it's $10 a user or $200 for unlimited.
- **You want every car on your website for the base price.** DealerVLO includes it; on Wayne Reaves it's $79 for 10 cars or $99 unlimited.
- **You print a lot of contracts.** DealerVLO doesn't charge per form.
- **You want a flat bill.** One $29 line, no add-ons, month to month.
## Where Wayne Reaves is the better fit
To be fair to them, Wayne Reaves's BHPH depth is real, and it's where I'd point a serious BHPH store:
- **Full collections and portfolio tools.** Account assignment, bulk account sales, precomputed and simple interest, pick-up payments, side notes, repo tracking, and write-off reports. DealerVLO's BHPH tracking is simpler: schedules, payments, and a collections view.
- **Related finance company support.** Listed on Ultimate. DealerVLO doesn't have it.
- **Credit-bureau reporting, credit reports, and lender connections.** Wayne Reaves lists all three. DealerVLO doesn't pull credit, report to bureaus, or send deals to lenders.
- **Two-way texting and card processing.** Listed on Ultimate. DealerVLO doesn't text customers or take card payments.
- **A dedicated success manager and multi-rooftop.** Listed from Pro DMS up.
If BHPH is the center of your business, [the best buy-here-pay-here software](/blog/best-buy-here-pay-here-software) compares the options and the [BHPH payment calculator](/tools/bhph-payment-calculator) helps structure a note. For the full feature comparison, see [DealerVLO vs. Wayne Reaves](/vs/wayne-reaves), and if you're already on Wayne Reaves, [switching from Wayne Reaves](/blog/switching-from-wayne-reaves) covers the move. DealerVLO's own plan is on the [pricing page](/pricing).
## Frequently asked questions
### How much does Wayne Reaves software cost?
Wayne Reaves lists Pro DMS Lite at $75 a month (cash sales only), Pro DMS at $125 (cash and bank finance), Pro DMS Ultimate at $145 (adds buy here pay here), and Wayne's Value Pick at $340 (Ultimate plus unlimited users, the Website Unlimited plan, and J.D. Power or Black Book valuations), as listed on [Wayne Reaves's pricing page](https://www.waynereaves.com/pricing) on October 18, 2026. Each plan includes 3 simultaneous users. DealerVLO, a competing DMS, is $29 a month flat for unlimited users, with the dealer website and listing feeds included.
### Does Wayne Reaves charge per user?
Every Wayne Reaves plan includes 3 simultaneous users. More are $10 a month each, or $200 a month for unlimited users. Wayne's Value Pick ($340 a month) includes unlimited users. DealerVLO includes unlimited users at $29.
### How much is a Wayne Reaves dealer website?
Wayne Reaves lists two website plans: Website Starter at $79 a month for up to 10 actively posted vehicles, and Website Unlimited at $99 a month for unlimited vehicles. Website Unlimited is included in Wayne's Value Pick. DealerVLO's dealer website is included in the $29.
### Does Wayne Reaves charge per form?
Some forms. Wayne Reaves lists billable forms per form: Bankers Systems PC and SI contracts at $3.52, Reynolds and Reynolds LAW 553 at $2.98, FIPCO at $3.90, WATDA at $2.75, and VIADA at $0.20. It says custom, preprinted, licensed, and other billable forms may have additional charges. DealerVLO has no per-form fees.
### What does DealerVLO include for $29 a month?
A full dealer management system on one plan: unlimited users and any inventory size; a deal jacket with live deal math; the FTC Buyers Guide and state title and registration paperwork for all 50 states filled from each deal; e-signatures; inventory with VIN decoding, per-car reconditioning costs, and aging; an AI price suggestion from live comparable listings; a dealer website with listing feeds to CarGurus, Cars.com, and Autotrader; buy-here-pay-here tracking; and sales, aging, and profit-and-loss reports. It runs in a browser, with no setup fee and no contract.
### How does Wayne Reaves pricing compare with DealerVLO?
A Wayne Reaves Pro DMS plan with the Website Unlimited plan is $224 a month for 3 users at list price; Wayne's Value Pick, with unlimited users, a website, and book values, is $340. DealerVLO is $29 a month for unlimited users with the website included. Wayne Reaves goes much deeper on buy here pay here and connects to lenders and credit bureaus, which DealerVLO doesn't. I built DealerVLO, so weigh the comparison accordingly.
## Bottom line
Wayne Reaves's price list is honest and detailed, and for a BHPH store that lives in collections, Ultimate at $145 or the Value Pick at $340 buys real depth. For a cash-and-finance retail lot, budget the plan plus the website plus users beyond three, plus any billable forms.
If you'd rather have one $29 line with unlimited users, the website, feeds, e-signatures, and your state's paperwork included, DealerVLO does that. [Start a free DealerVLO trial](/signup) and run a real deal through it.
Start your free 14-day DealerVLO trial: $29 a month after that, unlimited users
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## FAQ
### How much does Wayne Reaves software cost?
Wayne Reaves lists Pro DMS Lite at $75 a month (cash sales only), Pro DMS at $125 (cash and bank finance), Pro DMS Ultimate at $145 (adds buy here pay here), and Wayne's Value Pick at $340 (Ultimate plus unlimited users, the Website Unlimited plan, and J.D. Power or Black Book valuations), as listed on Wayne Reaves's pricing page on October 18, 2026. Each plan includes 3 simultaneous users. DealerVLO, a competing DMS, is $29 a month flat for unlimited users, with the dealer website and listing feeds included.
### Does Wayne Reaves charge per user?
Every Wayne Reaves plan includes 3 simultaneous users. More are $10 a month each, or $200 a month for unlimited users. Wayne's Value Pick ($340 a month) includes unlimited users. DealerVLO includes unlimited users at $29.
### How much is a Wayne Reaves dealer website?
Wayne Reaves lists two website plans: Website Starter at $79 a month for up to 10 actively posted vehicles, and Website Unlimited at $99 a month for unlimited vehicles. Website Unlimited is included in Wayne's Value Pick. DealerVLO's dealer website is included in the $29.
### Does Wayne Reaves charge per form?
Some forms. Wayne Reaves lists billable forms per form: Bankers Systems PC and SI contracts at $3.52, Reynolds and Reynolds LAW 553 at $2.98, FIPCO at $3.90, WATDA at $2.75, and VIADA at $0.20. It says custom, preprinted, licensed, and other billable forms may have additional charges. DealerVLO has no per-form fees.
### What does DealerVLO include for $29 a month?
A full dealer management system on one plan: unlimited users and any inventory size; a deal jacket with live deal math; the FTC Buyers Guide and state title and registration paperwork for all 50 states filled from each deal; e-signatures; inventory with VIN decoding, per-car reconditioning costs, and aging; an AI price suggestion from live comparable listings; a dealer website with listing feeds to CarGurus, Cars.com, and Autotrader; buy-here-pay-here tracking; and sales, aging, and profit-and-loss reports. It runs in a browser, with no setup fee and no contract.
### How does Wayne Reaves pricing compare with DealerVLO?
A Wayne Reaves Pro DMS plan with the Website Unlimited plan is $224 a month for 3 users at list price; Wayne's Value Pick, with unlimited users, a website, and book values, is $340. DealerVLO is $29 a month for unlimited users with the website included. Wayne Reaves goes much deeper on buy here pay here and connects to lenders and credit bureaus, which DealerVLO doesn't. I built DealerVLO, so weigh the comparison accordingly.