# Dealer website providers compared: who independent lots actually use in 2026 > 13 dealer website providers independent lots use, compared: DMS-included sites, website-first vendors, marketplace bundles and franchise platforms. - Source: https://www.dealervlo.com/blog/dealer-website-providers-compared - Published: 2026-10-29 - Author: Chris Abouraad - Tags: website, marketing, dealer software, comparison --- Ask ten independent dealers who does their website and you'll get eight different names, and most of them will tell you they picked it because it came with something else: the DMS, a marketplace listing, or a rep who called at the right time. That's not a bad way to pick. But it means most dealers never see the field side by side, and the provider lists that rank on Google are written by the providers. So here are the dealer website providers independent lots actually use, sorted by what kind of company they are, what each publishes about itself, and who each one fits. I run a used-car lot and built DealerVLO, which includes a website, so it's on this list and I'll flag it. Where a provider publishes a price I give it with the date; where it doesn't, I say "quote only" and don't guess. Get a dealer website that updates itself from your inventory: try DealerVLO free for 14 days ## First decide what kind of provider you want ![The four kinds of dealer website provider independent lots choose between: a website included with your DMS, a website-first provider that connects to your DMS, a marketplace bundle that includes a website, and a franchise-grade platform that also sells to independents.](/images/post/dealer-website-providers-compared/1) The names matter less than the type, because the type decides how your inventory gets onto the site and how many bills you pay: - **Included with your DMS.** The website reads the same inventory you manage in the DMS. One system, no feed between vendors. - **Website-first provider.** A company whose main product is dealer websites and marketing. Your DMS sends inventory to it, so two vendors have to stay in sync. - **Marketplace bundle.** You're buying a listing on a car-shopping site, and a dealer website comes with it. - **Franchise-grade platform.** Built for new-car stores and dealer groups, with OEM programs and managed marketing. Some also sell to independents. If you haven't settled whether you need a website at all, [do car dealers need a website](/blog/do-car-dealers-need-a-website) covers when Marketplace alone carries a lot and when it stops. ## The providers at a glance | Provider | Type | Published price | Best for | | --- | --- | --- | --- | | **DealerVLO** | Included with the DMS | $29/mo for the DMS with the website | Small lots wanting one system | | **DealerCenter** | DMS module | $99/mo website module, on top of the $99 DMS | DealerCenter DMS users | | **AutoManager WebManager** | DMS vendor's website | From $70/mo · DMS + website from $144 | Wide marketplace exports | | **Wayne Reaves** | DMS add-on | $79 (10 cars) or $99 (unlimited) on top of the DMS | Wayne Reaves BHPH stores | | **Lot Wizard** | DMS package | Packages with website $209–$409/mo | Lot Wizard users | | **Dealer Car Search** | Website-first | Quote only | Frazer users wanting a direct connection | | **MotorcarMarketing** | Website-first | $39/mo | A website on its own, low monthly | | **Get My Auto** | Website-first, plus DMS and CRM | Quote only | Stores selling 40+ cars a month | | **Savvy Dealer** | Marketing agency with an independent line | Quote only | Lots wanting managed SEO and ads | | **Carsforsale.com** | Marketplace bundle | $99/mo · from $199 at 100+ listings | Lots that want its marketplace | | **DealerFire** | Franchise-grade, with independent themes | Quote only | DealerSocket stores | | **Dealer Inspire** | Franchise-grade | Quote only | Franchise stores and groups | | **DealerOn** | Franchise-grade, with an independent line | Quote only | Franchise stores and groups | Prices are as listed on each provider's own page on the dates below. For what these cost side by side, and the questions that protect you from a quote that grows, see [what dealer websites actually cost](/blog/dealer-website-cost). ![Of the 13 dealer website providers compared on this page as of October 29, 2026, 7 publish a price on their own site and 6 are quote only.](/images/post/dealer-website-providers-compared/2) ## Websites that come with your DMS ### DealerVLO **$29 a month for the whole DMS, website included** ([pricing page](/pricing)). Mine, so weigh this one accordingly. The site runs on the same inventory you manage, so there's nothing to sync. You scan or paste a VIN, add photos and a price, save, and the car shows on your website within about a minute with its own page. Mark it sold and it comes off the site right away, and off CarGurus, Cars.com and Autotrader with the next daily feed (you enroll with each site and pay its fees). It runs on your own domain, you pick one of four templates in Settings (Classic, Modern, Showroom or Main Street), and every priced car shows a payment estimator. Leads from the contact, vehicle, financing and credit-application forms land in a lead inbox that records each one's source, and DealerVLO emails you when one comes in. The optional credit application never asks for a Social Security number. **What it lacks:** it's template-based, with no custom design service. There's no live chat and no texting, and it doesn't post to Facebook Marketplace for you (it gives you a per-car kit to post by hand). If you want an agency running your SEO and ads, that's a different kind of provider. [How the included dealer website works](/dealer-software-with-website-included) shows it in more detail, and [car dealer website templates](/blog/car-dealer-website-templates) covers what each template puts on a shopper's first screen. ### DealerCenter Premium Website **$99 a month as a module (Premium Pro Website $125)**, added to DealerCenter's $99 DMS, as listed on DealerCenter's pricing page on October 7, 2026. Listing feeds are a separate $50 module ([breakdown](/blog/dealercenter-pricing-explained)). It makes sense if you already run DealerCenter for its lender connections; the website alone isn't a reason to switch. ### AutoManager WebManager **From $70 a month on its own, or a DMS + website bundle from $144**, as listed on September 24, 2026 ([breakdown](/blog/automanager-pricing-explained)). WebManager is the website and marketing product of a long-running DMS vendor and lists exports to 250-plus marketplaces. These are starting prices with footnotes, so get your configuration quoted. ### Wayne Reaves and Lot Wizard Both sell the website alongside their DMS. **Wayne Reaves** lists its website at $79 for 10 cars or $99 unlimited, or bundled in its $340 Value Pick plan, as listed on October 18, 2026 ([breakdown](/blog/wayne-reaves-pricing-explained)). **Lot Wizard** puts the website and advertising feeds in packages at $209 to $409 a month, $110 more than the matching DMS-only plan, as listed on October 7, 2026 ([breakdown](/blog/lot-wizard-pricing-explained)). Neither is a reason to choose the DMS; both are reasonable if you already run it. Put your cars on your own website and three listing sites from one inventory: start your DealerVLO trial ## Website-first providers ### Dealer Car Search **Quote only.** As of October 29, 2026, dealercarsearch.com has no pricing page (its /pricing address returns not found), and the homepage points you to a demo request. Its homepage lists over 60 design templates, free SSL, secured credit apps and other forms, photo overlays, inventory import and distribution, a lead management dashboard, and exports to paid listing sites like Cars.com, Autotrader and CarGurus. It also promotes a direct connection between the Frazer DMS and DCS websites, which makes it the natural pick for a Frazer shop, since Frazer's plans don't include a website. If you're leaving, [switching from Dealer Car Search](/blog/switching-from-dealer-car-search) covers what to export first. ### MotorcarMarketing **$39 a month**, as listed on its car dealer websites page on October 29, 2026, with no setup fee, no contract, and a price guarantee of at least three years if you lock it in by phone. It lists unlimited vehicles and photos, a secure online credit application, exports to CarGurus, Cars.com, Autotrader, TrueCar and other sites, and imports from DMS software such as Frazer. It's a website on its own, so your DMS still lives somewhere else. ### Get My Auto **Quote only.** Get My Auto sells a DMS, CRM, websites and marketing posting as modules, and its pricing page (checked October 29, 2026) offers a custom quote. It's unusually direct about fit: it says it's built for dealerships selling 40 or more cars a month and lists "just getting started with a small lot" under who it's not a fit for. Its site lists a 60-day free trial. If you're a volume store consolidating several vendors, it's worth the demo; if you're a 20-car lot, take it at its word. ### Savvy Dealer **Quote only.** Savvy Dealer is mainly a digital marketing company for franchise dealers, but it has an independent dealer websites line, built for independent and BHPH lots, with SEO and search-friendly structure, no long-term contract, and a pitch about owning your domain and data (checked October 29, 2026). There's no pricing page; you book a demo. It fits a lot that wants a managed website plus SEO and ad services, and is ready to pay for the service, not just the software. ## Marketplace bundles ### Carsforsale.com **$99 a month for independent dealers, from $199 at 100 or more listings**, as listed on September 25, 2026, with no contracts or setup fees ([breakdown](/blog/carsforsale-pricing-explained)). The core of what you pay for is a listing on the Carsforsale.com marketplace; the bundle also lists a custom-designed dealer website with an editor and lead forms, a CRM, and lender access. If its marketplace pulls shoppers in your area, the bundle can work. If you just want a website, you're paying for the marketplace too. ## Franchise-grade platforms **Dealer Inspire** (part of Cars Commerce, the company behind Cars.com), **DealerOn**, and **DealerFire** (part of DealerSocket) build websites for new-car stores and dealer groups, with OEM programs, managed SEO and paid media. All three are quote only. DealerFire's site lists independent themes and DealerOn's menu has an independent dealerships section, so they will sell to an independent store; DealerSocket publishes no DealerFire prices ([breakdown](/blog/dealersocket-pricing-explained)). They fit a large independent or a group with a marketing budget. For a 25-car lot, you're not who they price for. ## How to compare dealer website providers ![Six questions to ask any dealer website provider before signing: who owns the domain, how cars get on the site, how fast sold cars come off, which listing sites it feeds, where leads go, and what you can export when you leave.](/images/post/dealer-website-providers-compared/3) Most dealer websites look alike in a demo. These are the questions where they actually differ: 1. **Who owns the domain?** It should be registered in your name. A provider that registers your domain in its name controls your exit, and your Google Business Profile points at that domain. 2. **How do cars get onto the site?** If the website and the DMS are different vendors, ask how often the feed runs and who fixes it when it breaks. In DealerVLO there's no feed; the website reads the same inventory. 3. **How fast does a sold car come off?** A sold car still on your site is a wasted phone call and an annoyed shopper. 4. **Which listing sites does it feed, and on what schedule?** And do you still pay each site's own fees (you usually do). 5. **Where do leads go?** Into your CRM or DMS, your email, or a separate portal you'll forget to check. 6. **What can you export if you leave?** Inventory, leads and photos, plus the contract term and notice period. Then do a ten-minute test on any live site the provider built: open a car page on your phone, check the speed, and send yourself a test lead. [The 10-minute dealer website audit](/blog/dealer-website-audit-10-minutes) walks through it, and the free site checker does the first pass for you. ## Frequently asked questions ### Who are the main dealer website providers for independent used-car lots? They fall into four groups. DMS vendors that include or sell a website (DealerVLO, DealerCenter, AutoManager, Wayne Reaves, Lot Wizard); website-first providers (Dealer Car Search, MotorcarMarketing, Get My Auto, Savvy Dealer's independent line); marketplace bundles (Carsforsale.com); and franchise-grade platforms (Dealer Inspire, DealerOn, DealerFire) that also sell to independents. ### Should my dealer website come from my DMS provider? For most small lots, yes, if the DMS's website is good enough, because then the inventory you manage is the inventory the site shows and there's no feed between two vendors to break. If you need custom design, live chat, texting or heavy marketing services, a website-first provider connected to your DMS can be worth the second bill. ### Which dealer website providers publish their prices? Of the 13 providers on this page, 7 publish a price: DealerVLO, DealerCenter, AutoManager, Wayne Reaves, Lot Wizard, MotorcarMarketing and Carsforsale.com. Dealer Car Search, Get My Auto, Savvy Dealer, DealerFire, Dealer Inspire and DealerOn are quote only. ### What should I ask a dealer website provider before signing? Who registers and owns the domain, how inventory gets onto the site and how fast a sold car comes off, which listing sites it feeds, where leads go, what you can export if you leave, and the contract term. Get the domain answer in writing. ### Does DealerVLO include a dealer website? Yes. A dealer website on your own domain is included in DealerVLO's $29 a month plan. You pick one of four templates, and every car you add shows on the site within about a minute with its photos and price. It's template-based, with no custom design service, live chat or texting. ## Bottom line The best dealer website provider for an independent lot is usually the one that removes a vendor rather than adds one. If you're happy with your DMS and it sells a decent website, use it. If your DMS has no website, like Frazer, a website-first provider that connects to it directly is the clean fix. And if you'd rather have the DMS, the paperwork and the website as one system on one $29 bill, that's how I built DealerVLO for my own lot. [Start the free trial](/signup) and put a car on your site to see it for yourself. Start your free 14-day DealerVLO trial: your dealer website, your inventory, one system --- ## FAQ ### Who are the main dealer website providers for independent used-car lots? They fall into four groups. DMS vendors that include or sell a website (DealerVLO, DealerCenter, AutoManager, Wayne Reaves, Lot Wizard); website-first providers (Dealer Car Search, MotorcarMarketing, Get My Auto, Savvy Dealer's independent line); marketplace bundles (Carsforsale.com); and franchise-grade platforms (Dealer Inspire, DealerOn, DealerFire) that also sell to independents. ### Should my dealer website come from my DMS provider? For most small lots, yes, if the DMS's website is good enough, because then the inventory you manage is the inventory the site shows and there's no feed between two vendors to break. If you need custom design, live chat, texting or heavy marketing services, a website-first provider connected to your DMS can be worth the second bill. ### Which dealer website providers publish their prices? Of the 13 providers on this page, 7 publish a price: DealerVLO, DealerCenter, AutoManager, Wayne Reaves, Lot Wizard, MotorcarMarketing and Carsforsale.com. Dealer Car Search, Get My Auto, Savvy Dealer, DealerFire, Dealer Inspire and DealerOn are quote only. ### What should I ask a dealer website provider before signing? Who registers and owns the domain, how inventory gets onto the site and how fast a sold car comes off, which listing sites it feeds, where leads go, what you can export if you leave, and the contract term. Get the domain answer in writing. ### Does DealerVLO include a dealer website? Yes. A dealer website on your own domain is included in DealerVLO's $29 a month plan. You pick one of four templates, and every car you add shows on the site within about a minute with its photos and price. It's template-based, with no custom design service, live chat or texting.