# AutoManager pricing, explained — DeskManager, WebManager, and Selly in 2026 > AutoManager lists DeskManager from $88 a month, WebManager from $70, Selly CRM from $140, and a DMS + website bundle from $144. What each includes and what to ask. - Source: https://www.dealervlo.com/blog/automanager-pricing-explained - Published: 2026-09-24 - Updated: 2026-09-24 - Author: Chris Abouraad - Tags: dealer software, pricing, automanager --- AutoManager sells three products instead of one: a DMS, a website-and-marketing product, and a CRM. It publishes a starting price for each, which is more than a lot of dealer software does. The catch is the word "starting": several features on the pricing page carry footnotes, and what you pay depends on which of those you need. *Prices below are as listed on [AutoManager's pricing page](https://www.automanager.com/pricing/) on September 24, 2026. They're starting prices, and the page offers monthly, semi-annual, and annual billing, so your quote may differ; confirm it with AutoManager. Full disclosure: I run a used-car lot and built DealerVLO, a competing DMS, so read my comparison section with that in mind.* ## The short answer AutoManager's DMS, **DeskManager, starts at $88 a month**. The website and marketing product, **WebManager, starts at $70 a month**. The CRM and text-marketing product, **Selly, starts at $140 a month**. A **DMS + website bundle starts at $144 a month**. For comparison, DealerVLO is **$29 a month flat** for unlimited users, with the DMS, website, and listing feeds in one plan. ![AutoManager starting prices as of September 24, 2026: DeskManager DMS from $88 a month, WebManager website from $70 a month, Selly CRM from $140 a month, and a DMS plus website bundle from $144 a month](/images/post/automanager-pricing-explained/1) ## What each product includes Here's what AutoManager lists for each product. Items marked with an asterisk carry a footnote on the pricing page (more on those below). **DeskManager (DMS), from $88 a month** - Inventory management - F&I calculations and deal structures - Buy here pay here (BHPH)\* - QuickBooks Online and Desktop integration\* - Contracts and forms - Lead and prospect management - Payment processing - Mobile app - WebManager integration - Chat and phone tech support **WebManager (website and marketing), from $70 a month** - Dealership websites - Export to 250-plus marketplaces - Facebook Marketplace auto-posting utility - Google listing integration - Social media posting\* - Automated video generation - eBay Motors management - WordPress integration - Dealer website report - High photo resolution\* **Selly (CRM and text marketing), from $140 a month** - Customer and prospect management - Lead assignment tools - DMS integration - Unlimited texting and voice\* - Mobile app - Auto-responder system - Dealership phone routing - Text and email templates - Lead analytics and ROI calculator - SMS text blasts\* Splitting the DMS, website, and CRM into three products means three prices to add up. DealerVLO takes the other approach: the DMS, deal jacket, dealer website, listing feeds, e-signatures, and a lead inbox are one product at one price. It doesn't do texting or calling, so if that's central to how you sell, Selly is covering something DealerVLO doesn't. ## The footnotes that change the total This is the part to read slowly. The pricing page's footnotes say some features are **optional modules**, some require a **PowerSEO subscription**, some carry a **per-vehicle posting cost**, and some require **KBB and JD Power subscriptions**. The page marks individual features with symbols tied to those notes, but it doesn't spell out in plain text which note applies to which feature. So for anything you need among the starred items (BHPH, QuickBooks, social posting, photo resolution, unlimited texting and voice, SMS blasts), ask AutoManager exactly which note applies and what it costs. The page doesn't list setup, training, or data-conversion fees, or contract terms. Ask about those too. DealerVLO has no optional modules and no footnotes: every feature is in the $29 plan, for every user, including state title and registration forms for all 50 states filled from the deal. One price, every feature: try DealerVLO free for 14 days ## What a small lot actually pays At the listed starting prices, here's the yearly math: - **DMS only (DeskManager):** $88 × 12 = $1,056 a year. - **DMS + website bundle:** $144 × 12 = $1,728 a year. Buying the two separately would be $88 + $70 = $158 a month, so the bundle saves $14 a month. - **Bundle plus Selly CRM:** $144 + $140 = $284 a month, or $3,408 a year, if the CRM is added at its starting price. - **DealerVLO:** $29 × 12 = $348 a year, with the website, feeds, and every user included. Treat those as floors. Any optional modules, subscriptions, or per-vehicle posting costs you need sit on top. ![Yearly cost at starting list prices: AutoManager DMS plus website plus Selly $3,408, the DMS plus website bundle $1,728, DeskManager alone $1,056, and DealerVLO $348](/images/post/automanager-pricing-explained/2) ## Questions to ask before you sign ![Questions to ask before signing with AutoManager: which features you need are optional modules, setup or data-conversion fees, monthly versus annual pricing, whether you need PowerSEO, KBB, or JD Power subscriptions, per-vehicle posting costs, and contract terms](/images/post/automanager-pricing-explained/3) ## How it compares to DealerVLO I have a stake here, so facts only. DealerVLO is **$29 a month, flat**, with unlimited users. The dealer website, listing feeds (CarGurus, Cars.com, AutoTrader, and Facebook, once you enroll with each), e-signatures, and your state's title and registration forms are included. It runs in a browser. The trial is 14 days; you add a card to start and aren't charged until it ends. AutoManager does several things DealerVLO doesn't, and it's worth being plain about them: - **Marketplace reach.** WebManager lists exports to 250-plus marketplaces. DealerVLO feeds CarGurus, Cars.com, AutoTrader, and Facebook, plus a CSV export. - **Texting and calling.** Selly includes texting, voice, and phone routing. DealerVLO has a lead inbox and email, but no built-in texting or calling. - **Accounting.** DeskManager lists QuickBooks integration. DealerVLO has its own P&L and expense tracking but doesn't connect to QuickBooks. | | AutoManager DMS + website bundle | AutoManager bundle + Selly | DealerVLO | |---|---|---|---| | Starting monthly price | $144 | $284 | $29 | | Dealer website | Included | Included | Included | | Built-in texting and calling | No | Yes (Selly) | No | | QuickBooks integration | Listed (footnoted) | Listed (footnoted) | No | | Users | Ask | Ask | Unlimited | If you need wide syndication, texting from the CRM, or QuickBooks, AutoManager's stack may be worth the difference; price it with the modules you'll actually use. If you want one flat price that covers the DMS, website, feeds, e-signatures, and state forms, DealerVLO costs less. For more on pricing models, see [flat-fee versus per-user dealer software](/blog/dealer-software-cost-flat-fee-vs-per-user), and for other vendors, [Lot Wizard pricing, explained](/blog/lot-wizard-pricing-explained) and [DealerCenter pricing, explained](/blog/dealercenter-pricing-explained). The feature-by-feature comparison is at [DealerVLO vs. AutoManager](/vs/automanager). Price it against a real deal: start your free DealerVLO trial ## Frequently asked questions ### How much does AutoManager cost? AutoManager lists starting prices by product: DeskManager, its DMS, from $88 a month; WebManager, its website and marketing product, from $70 a month; Selly, its CRM and text marketing product, from $140 a month; and a DMS + website bundle from $144 a month. Those are starting prices from AutoManager's pricing page as of September 24, 2026. Your quote depends on the options you pick and your billing term, so confirm it with AutoManager. ### What are DeskManager, WebManager, and Selly? They're AutoManager's three products. DeskManager is the dealer management system (inventory, deal structures, contracts and forms, payments). WebManager is the dealer website and marketing product, including exports to marketplaces. Selly is the CRM and text-marketing product (lead management, texting and voice, phone routing). ### Does AutoManager include a dealer website? Not in the DMS on its own. The website is WebManager, listed from $70 a month, or you can buy the DMS + website bundle, listed from $144 a month, which is $14 a month less than buying the two separately at their starting prices. ### Does AutoManager have extra fees? Some features are marked on the pricing page with footnotes. The footnotes say some items are optional modules, some require a PowerSEO subscription, some carry a per-vehicle posting cost, and some require KBB and JD Power subscriptions. Items marked this way include buy-here-pay-here, QuickBooks integration, and unlimited texting and voice. Ask which apply to the features you need. The page doesn't list setup fees or contract terms. ### How does AutoManager pricing compare with DealerVLO? DealerVLO is $29 a month, flat, for unlimited users, with the dealer website, listing feeds, e-signatures, and state title forms included. AutoManager's DMS + website bundle starts at $144 a month. AutoManager offers things DealerVLO doesn't, including QuickBooks integration, exports to 250-plus marketplaces, and built-in texting and calling through Selly. I built DealerVLO, so weigh the comparison accordingly. ## Bottom line AutoManager publishes more than most: $88 a month to start for the DMS, $70 for the website, $140 for the CRM, or $144 for the DMS and website together. Treat those as floors, read the footnotes, and get the modules, subscriptions, setup, and contract terms in writing. If you'd rather have one flat price with every user, the website, feeds, e-signatures, and state forms included, [start a free DealerVLO trial](/signup) and run a real deal through it. --- ## FAQ ### How much does AutoManager cost? AutoManager lists starting prices by product: DeskManager, its DMS, from $88 a month; WebManager, its website and marketing product, from $70 a month; Selly, its CRM and text marketing product, from $140 a month; and a DMS + website bundle from $144 a month. Those are starting prices from AutoManager's pricing page as of September 24, 2026. Your quote depends on the options you pick and your billing term, so confirm it with AutoManager. ### What are DeskManager, WebManager, and Selly? They're AutoManager's three products. DeskManager is the dealer management system (inventory, deal structures, contracts and forms, payments). WebManager is the dealer website and marketing product, including exports to marketplaces. Selly is the CRM and text-marketing product (lead management, texting and voice, phone routing). ### Does AutoManager include a dealer website? Not in the DMS on its own. The website is WebManager, listed from $70 a month, or you can buy the DMS + website bundle, listed from $144 a month, which is $14 a month less than buying the two separately at their starting prices. ### Does AutoManager have extra fees? Some features are marked on the pricing page with footnotes. The footnotes say some items are optional modules, some require a PowerSEO subscription, some carry a per-vehicle posting cost, and some require KBB and JD Power subscriptions. Items marked this way include buy-here-pay-here, QuickBooks integration, and unlimited texting and voice. Ask which apply to the features you need. The page doesn't list setup fees or contract terms. ### How does AutoManager pricing compare with DealerVLO? DealerVLO is $29 a month, flat, for unlimited users, with the dealer website, listing feeds, e-signatures, and state title forms included. AutoManager's DMS + website bundle starts at $144 a month. AutoManager offers things DealerVLO doesn't, including QuickBooks integration, exports to 250-plus marketplaces, and built-in texting and calling through Selly. I built DealerVLO, so weigh the comparison accordingly.